Monthly Archives: January 2010

Eloqua’s Steve Woods on Digital Body Language at EE09

By |January 17th, 2010|Blog, Eloqua, Videos|

In his keynote address at the Eloqua Experience conference, Eloqua CTO and co-founder Steve Woods looks at the big changes in how buyers are buying, and how marketers can understand and reach them. Steve explores social media, marketing analysis and business trends and offers up plenty of stories that illustrate how the marketer’s world has changed. […]

EE09 CMO Panel: Marketing Leadership in the New Economy

By |January 17th, 2010|Blog, Eloqua, Videos|

In a panel moderated by Roy Young of Marketing Profs, some of today’s top marketing leaders discuss the future. How is the marketing game changing? How do you organize for success? And what do CMOs love most about what they do? Included on the panel: David Milam, CMO and EVP at McAfee; Stuart Itkin, CMO-Corporate Executive Board; John Graff, CMO of National Instruments; and Dario Priolo, CMO of Profiles International. […]

The Evolution of Marketing Measurement

By |January 17th, 2010|Blog, Eloqua, Videos|

What metrics matter for marketers? What analysis drives action? This panel at Eloqua Experience 2009 includes Tom Miller, VP Solutions Marketing for ADP, Chris Boorman, CMO of Informatica and Drew Clark, VP Americas Marketing for Cognos, and explores what marketing executives are doing to benchmark and improve marketing effectiveness. Moderated by Eloqua’s Paul Teshima, SVP Customer Strategy & Success. […]

Forrester Research’s Laura Ramos at Eloqua Experience 2009

By |January 17th, 2010|Blog, Eloqua, Videos|

Laura Ramos of Forrester Research talks about the enormous pressure marketers face to reach decision-makers, justify spending and deliver high-quality leads to an increasingly dissatisfied sales organization. Laura addresses how marketing organizations must transform themselves. We’ve added the video series below of Laura’s discussion. View [...]

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