Connect. Measure. Succeed.

The Blog

The September Twin Cities User Group was all about getting the most out of Oracle Marketing Cloud’s analytic’s tool, Insight. It was a packed event – thanks to all that attended and learned:

  • Tips for getting the most out of the basic Reporter license
  • Shortcuts for creating meaningful dashboards
  • An aptitude for the capabilities of the Analyzer license

Data Dunk With Insight

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Do you ever wonder how you can automate manual tasks that still exist inside of your marketing automation platform? Or, if is there a more efficient way to improve data quality? Or, how you can deploy better targeted and more personalized campaigns?

Integrate. Automate. Celebrate. That’s our motto for Relationship One’s AppCloud. Are you wooed yet?

Comprised of feature-enhancing and customizable cloud connectors, cloud widgets, and cloud apps, Relationship One’s AppCloud offerings are built based on what we’ve seen and heard as needs for Oracle Marketing Cloud customers. Our goal with every single app is to elevate the automation capabilities of Oracle Marketing Cloud and save you time. Our apps are easy to setup, easy to run, and easy to manage. An added bonus…with team-sharing included, you never have to worry about an app being inaccessible based on another user setting it up.  

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These days, companies are swallowing constellations of raw data. That’s good news for modern marketers because in the right hands, data is a powerful tool for visualizing marketing ROI. Easily said, but where do you start? Spark lines and heat maps? Bubble charts and bullet graphs? Scatter plots, histograms, or a touch of box-and-whisker? Yes, it can be daunting, but matching data with the right visualizations is critical to telling your story.

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The credit goes to our awesome guest speakers, LookBookHQ and Merrill Corp, for making the Twin Cities Oracle Marketing Cloud User Group highly attended and engaging.

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For the longest time, most marketing activities were thought of as efforts that could not be measured or counted. In today’s business environment it is no longer adequate to launch campaigns that lack the structure to measure success and justify marketing activities. As marketing and sales platforms become smarter and the opportunity to feed platform-specific data to data visualization tools becomes easier, decision makers are being better armed with clear and actionable insight using data. A data-driven marketing strategy is a practice that has become expected.

Why should YOU measure your marketing impact?

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A jam-packed user group this month – from the perspective of the number of participants and the amount of content. Thanks to all that attended and discussed the following:

  • Updates & Announcements
  • Interact 2014 Highlights
  • Promo Sampler & SFTP Exporter Apps from Relationship One’s AppCloud
  • Customer Spotlight: Cummins – Lead Management

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The Minneapolis/St. Paul Business Journal has named its 2014 Best Places to Work honorees – we’re on the list!!!

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The June Oracle Marketing Cloud user group was awesome! The room was filled with veteran and newbie Eloqua users. The agenda included:

  • Updates & Announcements
  • ’14 Summer Release Highlights
  • Overview of and by Zift Solutions
  • Creative Uses for Custom Objects

We finished up with a valuable open discussion around how the group is implementing campaigns and configuring Eloqua in preparation for Canada’s Anti-Spam Legislation. Then, we headed to enjoy a lovely happy hour with one another.

Thanks to all who attended for your participation!

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Are you undecided about attending Interact 2014? Think no further. Here is a list of reasons to attend this year’s modern marketing conference from July 16-18 in San Francisco!

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07 Apr 2014

Measuring Your Marketing Impact

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Presentation created by Nick Petersen, Relationship One’s Performance Analytics Practice Director, for Oracle’s Modern Marketing Tour stop in Denver.

From understanding the whole funnel, to calculating return on investment, it is important measure and understand marketing’s impact on incoming business and internal processes. This presentation reviews how marketing departments can measure their contribution, monitor campaign successes, review KPIs, and tell their story using metrics.

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