Blog

  • Salt Lake City Oracle Marketing Cloud User Group

Recap of Salt Lake City Oracle Marketing Cloud User Group – May 19, 2016

By |May 19th, 2016|Blog, Eloqua, Oracle Marketing Cloud, User Groups|

Relationship One has been part of the planning and hosting responsibilities for the Oracle Marketing Cloud User Group in Salt Lake City for a couple of years now. Before May's user group meeting, I had personally only been involved in the invitation and registration process. [...]

  • Good Test Maxymiser

A Lesson in Testing: What Makes a Good Test?

By |May 11th, 2016|Blog, Marketing, Maxymiser|

Written by Brittany Coombs, Demand Generation Manager at Oracle Maxymiser Optimization testing can help you make important decisions about the experiences you serve your prospects and customers, providing you with data that fuels new marketing insights, confirms old hypotheses, and opens new avenues to conversions and revenue. But all these rewards don’t necessarily come easy. Testing itself has a learning curve—and, trust me, it can be steep! […]

Code Like a Boss: Easy, Breezy, Hyperlinks

By |April 6th, 2016|Blog, Development|

Hey, hey! Welcome back to my Code Like a Boss series where we break down the basics of HTML and CSS to gradually build the components of a simple email. There are a number of posts in this series, each containing a specific lesson that builds on the previous posts. If you’re just joining us, here’s a good place to start. The last lesson covered some best practices around adding copy to our email. Today, we’re going to add a link in three easy, breezy steps. Ready? Of course you are. […]

A Lesson in Testing: 3 Reasons You Should Test the Entire Customer Journey

By |March 24th, 2016|Analytics, Blog, Data, Marketing, Maxymiser|

Written by Brittany Coombs, Demand Generation Manager at Oracle Maxymiser When it comes to customer experience optimization (CXO), many companies are somewhere on the CXO maturity curve. With help from my friends at Relationship One, I’ll be sharing my knowledge via a blog series – A Lesson in Testing. Our goal is to inspire and educate marketers on how to take testing to the next level and yield solid (and revenue-increasing) results. Our first lesson – why to test the entire customer journey. In my experience as a Demand Gen Manager at Oracle Maxymiser, I’ve seen a wide range of companies in many different sectors start a testing program, be it simple and A/B or complex and multivariate. Usually, however, these programs involve only testing landing pages, email blasts, checkout forms, and social media campaigns. Why limit yourself? Test everywhere to improve your customers’ whole online experience! Running more tests in more locations will require a greater resource investment, but trust me—by focusing not on one-off assets but on the holistic customer journey, you achieve more engagement, more conversions, and ultimately, more revenue. I’ve compiled the three greatest reasons why businesses everywhere (including yours!) should broaden their testing scope. […]

10 Tips for Oracle SRM Users

By |March 17th, 2016|Blog, Marketing, SRM|

Throughout the past few months, I have shared the basics of the Oracle SRM platform to raise you to ‘Social Guru’ status. If you have followed along, you have mastered Publish, Listen & Analyze Pt.1 & Pt.2, Engage, Workflow & Automation, and Content & Apps. It was a lot to learn, but hopefully you now have the tools for social content success with SRM! Before I bid my final farewell, I have comprised a list of my top ten tips for SRM users to help pull it all together. Let’s get to it! […]

How Oracle Eloqua Meets the Needs of the Enterprise

By |March 16th, 2016|Blog, Eloqua, Marketing|

I admit it. I’m a little biased, but I truly believe that Oracle Eloqua is the most robust and flexible enterprise marketing automation software out there. Being the leading platform that it is allows me to fulfill my passion for helping marketing organizations get the most out of their technological investments. Over the past several months, I’ve noticed an increased desire from enterprise clients to be more strategic with respect to how their marketing automation platform is deployed and being used. In large companies, it’s not uncommon for there to be different and disparate technology solutions in place across an organization, and they may have similar purposes. One business unit brings in a CRM and a MA (marketing automation) platform. A different business unit goes with different technology. Before you know it, you’ve got several CRMs running and numerous MA platforms all meeting similar business needs. This makes it tricky to get a real sense of all that is going on for outbound/inbound marketing and consumer engagement. […]

Basics of Oracle SRM: Content & Apps

By |March 9th, 2016|Blog, Marketing, SRM|

It’s bittersweet, but welcome to the last installment of the Basics of Oracle SRM blog series! Social gurus, you are about to master the final portion of this robust social management platform: Content & Apps. I’m excited to help you complete this journey. Let’s do this! When it comes to creating branded content, Content & Apps is the most important part of SRM. The main purpose of this section is to allow users to produce unique templates for use on Facebook tabs or websites. Keeping your social brand content consistent is effortless within this tool! Time to break it down a little bit. […]

Use Data to Extend Your Marketing Reach with Oracle DMP


By |March 4th, 2016|Blog, Data, Marketing, Oracle DMP|

I often hear clients saying they want to do true multi-channel marketing and tap into new prospects beyond their marketing automation platform. Can you relate? Well, good news! BlueKai was purchased by Oracle in 2014 (see details), which makes it easier for Oracle Marketing Cloud customers to fulfill their modern marketing dreams! BlueKai, now officially named Oracle Data Management Platform (DMP) is a data management tool (not to be confused with a data warehouse) that uses 1st, 2nd, and 3rd party data to optimize campaigns to prospective buyers on any channel, including display, social, and mobile. It’s one tool with several components: Data Management Platform Audience Data Marketplace Audience Analytics Suite And, it has pre-existing hooks to pass info back and forth seamlessly between other OMC platforms (Maxymiser, Eloqua, Responsys) for true multi-channel marketing. In a nutshell, the Oracle DMP allows you to unify your data and target the right audience to drive revenue. Want to do a quick deep dive on the Oracle DMP with me? Let’s do it. […]

5 Considerations When Integrating Oracle Eloqua With Your CRM

By |March 3rd, 2016|Blog, Eloqua, Integration|

Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The power of the platform is amplified when you have it integrated with  CRM data. Sales data is able to influence marketing decisions, and marketing data helps the sales team do their jobs better. This might seem like a no-brainer, right? Of course you want your CRM and marketing automation platforms integrated! Normally, yes, but it’s not always that simple. Maybe you have some business reasons why you don’t want to integrate. Maybe you don’t have a standard integration so it’s not a simple click to make the two talk. Maybe you can’t get approval. Maybe you are brand new to Oracle Eloqua and you don’t know what integration looks like. Companies have many good reasons for not integrating their CRM and marketing automation platforms. […]

Recap of SoCal Oracle Marketing Cloud User Group – February 24, 2016

By |February 26th, 2016|Blog, Eloqua, User Groups|

SoCal users met up in February at the Oracle office in Irvine. Per usual, the event was filled with good presenters, valuable content, and all-star Oracle Marketing Cloud users. It was great to see some new faces in the crowd amongst the usual suspects. If you’re looking for a recap of the event or to review the presentation materials, you’ve come to the right place. […]

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