• Best-Places-to-work-social-blog

The Best People Make Relationship One a 2016 Best Place to Work

By |August 26th, 2016|Award, Blog, Company News|

You’ve heard it before: If you love what you do, you’ll never work a day in your life. Relationship One just won Minneapolis/St. Paul Business Journal's Best Places to Work award for a third consecutive year. Can I get a whoop whoop from my marketing geek colleagues?! [...]

  • Laptop screen in Oracle Eloqua of Custom Objects

Tool Tip: Oracle Eloqua Custom Objects

By |August 18th, 2016|Blog, Eloqua, Oracle Marketing Cloud|

First, the What: Custom Objects serve as a data extension to the standard database entities that are found in Oracle Eloqua: Contacts and Accounts. Custom Objects (also referred to as Custom Data Objects or CDOs) can store bulk data (e.g. purchase history or opportunities) and [...]

  • Inspired Marketing Episode 10 Account-Based Marketing

Inspired Marketing: National Instruments’ Joe Quinn on Account-Based Marketing

By |August 8th, 2016|Blog, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, Joe Quinn fuels the fire for account-based marketing (ABM). As the Section Manager for Account-Based Marketing within National Instruments, Joe walks through eight years of effort to fully optimize the prospect journey. From defending against your competition to working [...]

  • Team collaborating

5 Solid Tips for Company Pages on Social Media

By |August 5th, 2016|Blog, Marketing, Social Media|

When you meet someone new, what’s one of the first things you do? Shake their hand? Yes. Ask them about their job and hobbies? Probably. Look them up on the various social media platforms? Yeah, probably that too. If you’re like me, you look up [...]

  • Raleigh Oracle Marketing Cloud User Group

Marketing in a Data-Driven World at the Raleigh Oracle Marketing Cloud User Group

By |August 4th, 2016|Blog, Oracle Marketing Cloud, User Groups|

The Raleigh Oracle Marketing Cloud User Group held their quarterly meeting at the offices of Hill, Chesson & Woody on August 3rd. We had a small but interactive group of attendees and enjoyed a lively session surrounding the importance of data within the marketing organization. [...]

  • Oracle Marketing Cloud User Group - Chicago

Chicago Oracle Marketing Cloud Users Heard the Real Deal on Account-Based Marketing

By |August 2nd, 2016|Blog, Oracle Marketing Cloud, User Groups|

Account-Based Marketing (ABM). It’s everywhere. Next to Pokemon Go, it’s generating some of the larger buzz within our industry. However, with this buzz comes the plethora of loose interpretations and vague insights from “experts” looking to get a jump on the hype. White papers, webinars, [...]

  • Salt Lake City Oracle Marketing Cloud User Group

Recap of Salt Lake City Oracle Marketing Cloud User Group – May 19, 2016

By |May 19th, 2016|Blog, Eloqua, Oracle Marketing Cloud, User Groups|

Relationship One has been part of the planning and hosting responsibilities for the Oracle Marketing Cloud User Group in Salt Lake City for a couple of years now. Before May's user group meeting, I had personally only been involved in the invitation and registration process. [...]

  • Good Test Maxymiser

A Lesson in Testing: What Makes a Good Test?

By |May 11th, 2016|Blog, Marketing, Maxymiser|

Written by Brittany Coombs, Demand Generation Manager at Oracle Maxymiser Optimization testing can help you make important decisions about the experiences you serve your prospects and customers, providing you with data that fuels new marketing insights, confirms old hypotheses, and opens new avenues to conversions and revenue. But all these rewards don’t necessarily come easy. Testing itself has a learning curve—and, trust me, it can be steep! […]

Code Like a Boss: Easy, Breezy, Hyperlinks

By |April 6th, 2016|Blog, Development|

Hey, hey! Welcome back to my Code Like a Boss series where we break down the basics of HTML and CSS to gradually build the components of a simple email. There are a number of posts in this series, each containing a specific lesson that builds on the previous posts. If you’re just joining us, here’s a good place to start. The last lesson covered some best practices around adding copy to our email. Today, we’re going to add a link in three easy, breezy steps. Ready? Of course you are. […]

A Lesson in Testing: 3 Reasons You Should Test the Entire Customer Journey

By |March 24th, 2016|Analytics, Blog, Data, Marketing, Maxymiser|

Written by Brittany Coombs, Demand Generation Manager at Oracle Maxymiser When it comes to customer experience optimization (CXO), many companies are somewhere on the CXO maturity curve. With help from my friends at Relationship One, I’ll be sharing my knowledge via a blog series – A Lesson in Testing. Our goal is to inspire and educate marketers on how to take testing to the next level and yield solid (and revenue-increasing) results. Our first lesson – why to test the entire customer journey. In my experience as a Demand Gen Manager at Oracle Maxymiser, I’ve seen a wide range of companies in many different sectors start a testing program, be it simple and A/B or complex and multivariate. Usually, however, these programs involve only testing landing pages, email blasts, checkout forms, and social media campaigns. Why limit yourself? Test everywhere to improve your customers’ whole online experience! Running more tests in more locations will require a greater resource investment, but trust me—by focusing not on one-off assets but on the holistic customer journey, you achieve more engagement, more conversions, and ultimately, more revenue. I’ve compiled the three greatest reasons why businesses everywhere (including yours!) should broaden their testing scope. […]

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