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The Blog

07 Apr 2014

Measuring Your Marketing Impact

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Presentation created by Nick Petersen, Relationship One’s Performance Analytics Practice Director, for Oracle’s Modern Marketing Tour stop in Denver.

From understanding the whole funnel, to calculating return on investment, it is important measure and understand marketing’s impact on incoming business and internal processes. This presentation reviews how marketing departments can measure their contribution, monitor campaign successes, review KPIs, and tell their story using metrics.

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Cloud Connectors, Cloud Components, and Cloud Feeders, oh my! The March user group was all about the Eloqua AppCloud. Novice AppCloud users attended a 2-hour training session to learn:

  • How Eloqua customers are using apps to build a deeper understanding of their buyers
  • Which apps are helping Eloqua users to reduce manual efforts inside and outside the platform
  • Where to get started and the fundamentals of app configuration

Thanks to all who attended for your participation and great questions!

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The Winter weather could no longer hold us back from getting together! Twin Cities Oracle Marketing Cloud users met on February 25th for an enthusiastic discussion. The agenda included a/an:

  • overview of the ’14 Winter Release
  • presentation by Andy Vevang of Toro highlighting some of the cutting edge things they are doing in Eloqua
  • preview of the Relationship One AppCloud.

As always, we ended the discussion with a rousing round of “Stump The Consultant.”

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Thank you to all who participated in the November user group! In addition to the standard updates/announcements and a demo on Page Tagging, we were entertained and educated by Jeff Harkness of American Public Media as he spoke to their solution for generating and executing HTML email campaigns from content management systems. Thanks Jeff!

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It’s here! The 2013 holiday season. We can look forward to great food, time with family and friends, and maybe a little relaxation. At Relationship One, we’ve been drooling over the abundance of data streaming in about the biggest shopping season of the year. We admit it…we love data.

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07 Nov 2013

The Bearded Ones

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Prostate cancer is a real threat to men’s health that is often overlooked. The staff at Relationship One are dedicated to helping bring this issue to light and united in showing our support through showing off our whiskers. Our team is composed of a broad assortment of beard bearing guys and many mo sistas. We are excited to unite in support and participate in our first Movember as a team.

To learn more about our Movember team, show your support, and to help us raise awareness…and money…for men’s health issues, check out our Movember team page. Go “The Bearded Ones”.

Eloqua Experience 2013 was the biggest get together of modern marketers yet! At the Relationship One booth, we presented the video loop with announcements of new service and product offerings including our performance analytics solutions, Quosity, our new AppCloud, and enhance Eloqua integration with our Revenue Integrator Cloud solution. If you would like to have a demo of any of our new services or products, please contact us.

Check out Episode 1 of Modern Mark’s Journey to Modern Marketing, to find out how he has introduced a Targeting strategy to reveal the most likely revenue generating opportunities. Focused on using data to build the right prospect profiles to support delivery of messaging based on value and relevance, Modern Mark’s team now has a launch pad for amazingly effective lead routing, scoring, and nurturing efforts.

What a great group of attendees at the Twin Cities Eloqua User Group! Thanks to all who made it to the September event.

For our September 24, 2013 session, the following topics were covered:

  • Updates and Announcements
  • Campaign Planning & QA Processes
  • Cloud Connector Feature: String Manipulation
  • Cloud Component Feature: Slideshare
  • Put Your Data To Work
  • Get The Most Out Of EE13
  • Ask the Consultants
  • Open Discussion/Social Time

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Thanks to all that joined this month’s Twin Cities Eloqua User Group discussion. We covered the standard topics including the recent Eloqua Summer ’13 release, did a topic focus on responsive design, shared some highlights of the new Relationship One App Cloud, and finished it off with a nice round of “stump the consultants.” If you are interested in joining our little get together, we hold the user group in our training room at our office the last Tuesday of every month starting at 3:30PM.

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