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The Blog

next great emailYou get dozens—well, probably more like 100’s—of emails everyday. Perhaps you delete them. Perhaps you skim them. Perhaps you are in the small percentage of people who actually read them. It might blow your mind, but someone built that email. Crazy, I know. They put their blood, sweat, and tears into the email you looked at for maybe 0.4 seconds. Someday, or perhaps it’s your job today, you could be tasked with creating an email. From a living, breathing email designer–here are 3 easy steps that will get you started on the right path to a killer email.

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VidyardIf your marketing team is anything like ours here at Vidyard, they’re constantly thinking about new ways to generate more qualified leads, more pipeline and more revenue for your business. Shares and Visitors and Likes won’t cut it. It’s time to get serious about finding the right buyers at the right time and hooking them into your story. And if your marketing team really (truly) cares about producing better outcomes, they’re even thinking about new ways to help your sales team be more efficient and effective (do I smell Sales and Marketing Alignment?!?).

While I don’t have all the answers for you, I do have some very practical ideas that you can implement to generate better results, cook up some more pipeline and maybe even close a few more deals. Warning: it will require some creative thinking and a commitment to getting serious about data-driven marketing, but I have faith that you can pull this off. So here it goes: my list of five great ways to use video content and viewer analytics to generate more leads and qualify more pipeline. Let’s Play!

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Chicago User Group
New year, same great group and some fresh new faces! The Q1 Chicago User Group met on January 21st at the Morningstar office. It was an informative get-together for attendees packed with an array of updates about the Oracle Eloqua platform and plan out what the year ahead looks like for local user group events. If you weren’t able to attend the event, no worries, we’ve got a recap and a copy of the presentation. Check it out!

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Oracle-Publish-BlogHello, old friend. Glad to see you back again! At this point in my Oracle SRM blog series, you may be feeling like you know it all. I like the confidence, but there is still plenty more to uncover! In my last blog, we finished up the capabilities of Listen & Analyze. The heavy lifting of SRM is behind us as we move onto Engage, an easy-to-learn, one-tab section that I consider to be a marketing team’s social media secret weapon.

During our Listen & Analyze lesson, we touched on creating Topics. Here, we made categories for partners, competitors, products and more. In each category, we set specific filters to see the social posts, online articles, and web pages that would be most beneficial for us to engage with. The Engage area is where we get the opportunity to do so!

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eloqua-retentionOracle has officially announced that the upcoming Eloqua 479 release (coming to a POD near you between March 15th and March 27th) will introduce a new data retention policy for marketing activities. Starting in March 2016, Oracle will store Eloqua Campaign, Email, Form, and Website activity for at least 25 months past the activity date. This new retention policy will add consistency across the platform when using activity-related data for reporting, building segments, lead scoring, and general history information. We love consistency, but, and there is a but, the retention policy contains the words “at least”, which means it is possible that activity data older than 25 months may be purged from the system.

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code-like-a-bossWhat up, code ninja?! Welcome back to my “Code Like a Boss” series, where we’ve been discussing the basics of HTML and CSS for email development. If you’re just getting started, you may want to review my previous posts, starting here, to give you some context. Otherwise, let’s forge ahead with a how-to on images.

We’ve set up our basic HTML framework with some nested tables and used CSS to make it more presentable and user friendly. Now, the fun part: content!

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new-uiChange, a word synonymous with the New Year, carries with it a sense of optimism and excitement, at least for me. When I heard rumblings from Oracle Eloqua about an enhanced user experience (face-lift) coming in early 2016, my heart pattered with anticipation. Yes, another learning curve, but the last big UI change was the launch of E10, which was awesome.

I waited on pins and needles until it finally arrived, a sneak peek release of this new experience on Oracle Eloqua’s YouTube channel (yes, I’m a subscriber, and you should be, too!). In what’s being deemed as having a “fresher, lighter, brighter, more welcoming feel,” this enhancement will come with “no disruptions to your day-to-day use of the platform.” I repeat, “NO DISRUPTIONS.” I’m throwing it out there again in hopes that it will add magic buy-away dust to the inevitable issues that one can usually anticipate with a release.

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Content MarketingDecember is one of my favorite months of the year. There are the obvious reasons like celebrating the holidays with friends and family, drinking hot coffee next to a roaring fire, or anticipating all the new adventures in the upcoming year.

I also love December because it’s a great time to look back on the year and acknowledge the highlights. I’ve seen lots of organizations do the same exercise by compiling a “Top 10” list of the most popular things from the year: Top 10 TV Shows of 2015, Top 10 Cars of 2015, Top 10 Books of 2015, etc.

One of the really nice year-end compilations I recently came across (though not necessarily in Top 10 format) is the B2B Content Marketing 2016 Benchmarks, Budgets, and Trends report put out by the The Content Marketing Institute and MarketingProfs. The report is a summation of a survey that was conducted of over 1,500 organizations that use content marketing. The respondents range from small firms with under 10 employees all the way up to enterprise organizations. It’s really well donea really nice report. I suggest you take a few minutes to read it if any part of your job deals with content marketing.

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code-like-a-bossHey, code masters! Welcome back to my “Code Like a Boss” series. If you’re joining us for the first time, feel free to refer to my previous entries, starting here. These should get you up to speed on some coding basics, specifically in regards to html for email.

In the last two entries, we’ve used some HTML best practices to set up our email foundation and layout a couple basic tables. Today, we’re shifting from structure to style in our first lesson on CSS. Let’s do it!

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ListenWelcome back social media gurus! In my last blog, I walked you through Oracle SRM’s Publish feature. Arguably the most important part of the platform, I covered everything from layout and organization to drafting the best posts. Now it’s time to move onto the big leagues; it’s time to take on Listen & Analyze.

In Listen & Analyze you get to see how much attention your stellar posts are getting! Through metrics such as the number of fans/followers, likes/favorites, URL clicks, and more, you get the ability to see which posts are your most successful ones. We strive for validation, comments, and reach with our posts; now it’s time to check in on that engagement. Let’s dive in!

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