Category Archives: Company News
Relationship One’s co-founder and CEO, Ron Corbisier, recently presented at the Integrated Marketing Summit on the “nuts and bolts” of Marketing Automation. Ron’s presentation discussed the marketing automation technology landscape, indicators that might suggest the need for a marketing automation solution, factors to consider when selecting a technology solution, and how to successfully implement a marketing automation within organizations, small and large.
Relationship One – Marketing Automation Overview
To learn more about how marketing automation might help your organization, please Contact Us.
Come join us May 25th at the Minneapolis Hilton!
This year’s event has over 30 speakers covering 17 marketing and sales topics designed to help you drive revenue rapidly. Relationship One’s co-founder and CEO, Ron Corbisier, will be sharing his expertise in marketing automation discussing the role of marketing automation platforms in the business environment today and how to successfully implement a marketing automation strategy for an organization. Marketers now have access to dynamic technologies that are transforming how leads are generated, prospects are engaged and customers are acquired. Leveraging advanced marketing and sales automation platforms, marketers now have an opportunity to actively track and measure conversions and demonstrate a clear return on their marketing investment.
More information about the event and speakers can be found here.
Register today and save 20% when you use promo code R1DIS10. Be sure to stop by our booth and register to win an Amazon Kindle!
Hope to see you there!
The BMA-Minnesota will welcome Steven Woods, co-founder and chief technology officer of Eloqua, to host “Marketing Automation Best Practices” this Wednesday, September 24, 2009. The session will focus on how to increase campaign efficiency, effectiveness and accountability through marketing automation.
The goal of the session is for attendees to walk away with knowledge on how to use marketing automation to drive revenue through more qualified leads, increase efficiency and effectiveness of marketing campaigns, align marketing and sales, and demonstrate value and accountability.
EVENT DETAILS
Speaker: Steven Woods, CTO Eloqua
Time: 7:30 a.m. Registration Registration and breakfast
8:00 – 9:00 a.m. Presentation
Location: Metropolitan Ballroom
5418 Wayzata Blvd
Minneapolis, MN 55416
Cost: Members $30 / Non Members $45
For more information or to register, visit the BMA-MN Web site.
We all need a little help from time-to-time. That’s why, relationship | one invites Eloqua users to learn how to get the most out of your Eloqua system. For a limited time, take advantage of one of the following services free-of-charge*:
- Eloqua Application Review - Are you using Eloqua and its multi-channel capabilities to their greatest potential? Have questions about forms, events and surveys, or print mail? We’ll answer your questions on how to configure and leverage Eloqua’s robust functionality.
- Best Practices Review – have questions about best practice approaches to develop lead scoring or lead nurturing programs? Want to learn how to leverage templates included within Eloqua? We’ll compare your current programs against best practicies and make recommendations on how to leverage Eloqua more effectively.
- Email Marketing Review – let us answer your questions about subscription management, refer-a-friend, activity driven content functionality or discuss email marketing best practices.
- Half-Day Training Refresher – have new team members that need a quick Eloqua tutorial or just need a refresher on key functionality? We’ll create a half-day training session customized to fit your unique needs.
- Metrics and Reporting Review – we’ll answer questions you have about dashboards, activity reports, custom reports, filters, real-time notifications or integration with external dashboards.
To sign up for a customized training or review discussion, please click here and complete the registration form. Be sure to sign up soon, this offer is available until October 15, 2009.
(*relationship | one offers these consulting services free-of-charge and will meet with existing Eloqua customers at their location (travel charges and expenses may apply) or remotely, as appropriate)
So, you want to know a bit more about us? Happy to provide some background. relationship | one is a relatively new company, but with deep roots. We are the marketing automation practice that was recently “spun out” of Cadria Marketing, an integrated marketing agency and Eloqua agency partner based in Minneapolis/St. Paul. We created relationship | one with a singular purpose in mind, to help companies optimize their marketing budgets and staff using marketing automation.
Now for question #2 – “why the Eloqua platform?” We have a long history of leveraging emerging Web-based technologies to help marketers find and qualify leads, cross-sell and up-sell products and services, retain customers and build brand awareness. Nearly everything we have worked on has focused on delivering the right message…to the right audience…at the right time. Historically, this has required integrating numerous backend systems, presentation layers, campaign mangement tools and analytics solutions (that’s the lengthy way of saying we used lots of “technical duct tape and bailing wire”). Today, delivering targeted and personalized content across multiple channels and measuring the impact of your marketing efforts has become a lot easier with the Eloqua platform. What more can we say, we saw it, we tried it, and we liked it so much that we became an Eloqua partner.
