Category Archives: Eloqua
Quite often we’ll be asked if it is possible to connect Eloqua to more than one CRM system. Typically, the question focuses on connecting more than one Salesforce.com, Oracle OnDemand, or MS Dynamics systems to a single Eloqua instance…but we also have been asked about simultaneously connecting a number of different CRM systems. Within this post, I’ll try to answer these questions as well as point out some potential “gotchas” to look out for within this type of configuration.
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What metrics matter for marketers? What analysis drives action? This panel at Eloqua Experience 2009 includes Tom Miller, VP Solutions Marketing for ADP, Chris Boorman, CMO of Informatica and Drew Clark, VP Americas Marketing for Cognos, and explores what marketing executives are doing to benchmark and improve marketing effectiveness. Moderated by Eloqua’s Paul Teshima, SVP Customer Strategy & Success.
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In a panel moderated by Roy Young of Marketing Profs, some of today’s top marketing leaders discuss the future. How is the marketing game changing? How do you organize for success? And what do CMOs love most about what they do? Included on the panel: David Milam, CMO and EVP at McAfee; Stuart Itkin, CMO-Corporate Executive Board; John Graff, CMO of National Instruments; and Dario Priolo, CMO of Profiles International.
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In his keynote address at the Eloqua Experience conference, Eloqua CTO and co-founder Steve Woods looks at the big changes in how buyers are buying, and how marketers can understand and reach them. Steve explores social media, marketing analysis and business trends and offers up plenty of stories that illustrate how the marketer’s world has changed.
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