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The Blog

OMC User GroupOn February 4th, the inaugural Raleigh Oracle Marketing Cloud User Group was held at the Oracle office in Research Triangle Park, NC. Since it was the first meeting of its kind, we were not sure what to expect, but were pleased to see strong attendance from seven different companies in the area, even on a miserably rainy day. Oracle representatives across the OMC product stack attended and were able to answer questions and lend credibility to the group. Their support in promoting the event was vital to its success. We could not have asked for a better launch.

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Chicago User Group
New year, same great group and some fresh new faces! The Q1 Chicago User Group met on January 21st at the Morningstar office. It was an informative get-together for attendees packed with an array of updates about the Oracle Eloqua platform and plan out what the year ahead looks like for local user group events. If you weren’t able to attend the event, no worries, we’ve got a recap and a copy of the presentation. Check it out!

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eloqua-retentionOracle has officially announced that the upcoming Eloqua 479 release (coming to a POD near you between March 15th and March 27th) will introduce a new data retention policy for marketing activities. Starting in March 2016, Oracle will store Eloqua Campaign, Email, Form, and Website activity for at least 25 months past the activity date. This new retention policy will add consistency across the platform when using activity-related data for reporting, building segments, lead scoring, and general history information. We love consistency, but, and there is a but, the retention policy contains the words “at least”, which means it is possible that activity data older than 25 months may be purged from the system.

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new-uiChange, a word synonymous with the New Year, carries with it a sense of optimism and excitement, at least for me. When I heard rumblings from Oracle Eloqua about an enhanced user experience (face-lift) coming in early 2016, my heart pattered with anticipation. Yes, another learning curve, but the last big UI change was the launch of E10, which was awesome.

I waited on pins and needles until it finally arrived, a sneak peek release of this new experience on Oracle Eloqua’s YouTube channel (yes, I’m a subscriber, and you should be, too!). In what’s being deemed as having a “fresher, lighter, brighter, more welcoming feel,” this enhancement will come with “no disruptions to your day-to-day use of the platform.” I repeat, “NO DISRUPTIONS.” I’m throwing it out there again in hopes that it will add magic buy-away dust to the inevitable issues that one can usually anticipate with a release.

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Dynamic Content

Oracle Eloqua’s Dynamic Content feature allows for content (images, text, offers, hyperlinks) that is on your landing pages or in your emails to change based on the individual viewing the content. Whether it be their gender, job title, location, or content they have engaged with previously, the individual will see a variation of the asset that is optimized for them.

Some of my favorite use cases for Dynamic Content include:

  • Using a different geographical image based on the viewer’s location
  • If you are hosting an event in various locations, provide customers with event information and maps specifically for the event in their area
  • If a person has downloaded a specific thought leadership piece in the past, offer a different one.
  • If your business requires different legal language or logos based on business line in an email footer

Awesome, right? It is. We’re talking personalization with great efficiency. But, before you go using Dynamic Content wherever possible, there are a few things to keep in mind to do it successfully.

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Twin Cities Oracle Marketing Cloud User GroupThank you to all who came and participated in last week’s user group. We had some new faces attend and many returning attendees. Along with covering updates and announcements, we had presentations around the subjects of email marketing maturity and deliverability best practices.

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Deprecation of EloquaOver the past few months, there have been a number of Oracle customer communications about the upcoming decommissioning of Eloqua’s Cloud Connectors and Cloud Components. While we applaud customer notifications about Oracle Eloqua releases and feature changes, the deprecation announcements missed the mark and left most people scratching their heads on what it all means. Don’t worry. We can clear things up.

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Quosity-BlogToday we’re excited to announce the release of the new and improved Quosity for Oracle Eloqua! We’ve collected a lot of valuable feedback from our customers over the past several months that has helped us develop dashboards packed with new functionality and insight that helps marketers see and understand their Eloqua data. Here’s a look at some of the key enhancements.


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closed-loop-reportingImagine for a moment that you are browsing your favorite online store. It doesn’t matter if the store is Target or Neiman Marcus; no judgement here. Now, envision yourself finding a few items that you love. You quickly add them to your “shopping cart,” checkout, and eagerly await your virtual receipt with tracking information. Your phone “dings” with a new email message. Yay! You check your order confirmation email only to find the following note: “We can’t guarantee that your purchase will result in your receipt of the expected product.”

As unbelievable as that seems, it’s an extreme analogy for how many executives feel about marketing spend. As marketers, we invest money, time, and resources on marketing automation programs with the goal of increasing revenue, customer lifetime value and retention. In many cases, dollars are invested in various demand generation, lead nurturing, and retention efforts without proof of real return. As much as we would love to see the fruits of our labor and report on key metrics, it’s not always clear where to start, or even what is required. We continually hear the term “closed-loop reporting,” and although it sounds like the exact solution to our problem, it remains an elusive target to many.

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New-to-eloquaIf you’re new to Oracle Eloqua, be assured you are in good company. The process of moving to a new system, especially one as robust as Eloqua, can be overwhelming at first, but it gets easier. Marketing automation platforms like Eloqua were developed to increase marketing productivity, create a better customer experience and evaluate your marketing activities. I have been in your particular situation before, and if you like a challenge, you will thrive. Based on my experience, I’ve created a checklist for new users that will help you get on the road to success straight away.

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