• Inspired Marketing

Inspired Marketing: Eaton’s Christine Woodhouse on Creative Marketing

By |July 25th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, you'll learn the value of thinking outside of the box. Christine Woodhouse, Marketing Communications Manager, shares the work behind Eaton's increased brand recognition and two Oracle Marketing Cloud Markie Awards. With this much success under her belt, you'll want [...]

  • over-mailing

Too much of a good thing? 3 methods to avoid over-mailing through Oracle Eloqua

By |July 21st, 2016|Eloqua, Email, Oracle Marketing Cloud|

As an email marketer, you walk a fine line: Remind prospects of your presence and benefits, but don’t make them feel overwhelmed. Although the perfect email frequency is unique to each audience and message, simple steps can help manage your sending schedule and keep leads [...]

  • Inspired Marketing

Inspired Marketing: Laser Spine Institute’s Taylor Duba on Automation and Personalization

By |July 18th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

Planning ahead pays off, especially in the case of Taylor Duba and her marketing team at Laser Spine Institute (LSI). As a Database Marketing Specialist, Taylor has combined her mastery of data management with the power of Oracle Eloqua to automate timely and highly personalized [...]

  • Email-Testing

The ABCs of A/B Email Testing in Oracle Eloqua

By |July 7th, 2016|Analytics, Eloqua, Marketing|

“To test or not to to test-that is the question.” These words were made famous in William Shakespeare’s Hamlet, and they still ring true today. Okay, maybe not these exact words, but you get the idea. I’ve been in the marketing world for many years [...]

  • Inspired Marketing Episode 7

Inspired Marketing: Insperity’s Amy Cortez on Lead Management

By |June 27th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, Amy Cortez from Insperity shares how she has learned to love Oracle Eloqua in its purest form. The inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. The results (so [...]

  • External Activities

Tool Tip: Oracle Eloqua External Activities

By |June 8th, 2016|demo blog, Eloqua, Marketing|

First, the What: External Activities in Oracle Eloqua are records of outbound and inbound activity data that are not natively tracked by the platform. Oracle Eloqua will automatically track certain activity that it manages, including: email sends email opens email click-throughs form submissions website visits [...]

  • Campaign Fields

Tool Tip: Oracle Eloqua Campaign Fields

By |June 3rd, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

First, the What: Campaign Fields in Oracle Eloqua are attributes (or if you are into database terminology, meta-data) that can be set to describe or categorize a Campaign’s objective, target audience, status or other relevant pieces of information about a campaign. Every Oracle Eloqua instance [...]

  • Integrating-Multiple-Eloqua-Instances

Important Considerations When Integrating One CRM with Multiple Oracle Eloqua Instances

By |May 25th, 2016|Data, Eloqua, Integration|

It’s not uncommon for companies to have more than one Oracle Eloqua instance. How can that be? That seems odd. Actually, we see it more than you would think. Sometimes, there’s a legitimate business reason for this; an organization has a marketing department that’s divided [...]

  • Raleigh Oracle Marketing Cloud User Group

Recap of Raleigh Oracle Marketing Cloud User Group – May 12, 2016

By |May 19th, 2016|Eloqua, Oracle Marketing Cloud, User Groups|

The Raleigh Oracle Marketing Cloud User Group met on May 12th at the Oracle Morrisville office. Once again, we had strong participation and enjoyed interactive presentations from Markie Finalists and Modern Marketing Experience presenters recapping their 2016 Markie submissions and MME session discussions. We were [...]

  • Salt Lake City Oracle Marketing Cloud User Group

Recap of Salt Lake City Oracle Marketing Cloud User Group – May 19, 2016

By |May 19th, 2016|Blog, Eloqua, Oracle Marketing Cloud, User Groups|

Relationship One has been part of the planning and hosting responsibilities for the Oracle Marketing Cloud User Group in Salt Lake City for a couple of years now. Before May's user group meeting, I had personally only been involved in the invitation and registration process. [...]

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