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Inspired Marketing: Lexmark’s Maria Wilson on Putting the Customer First

By |September 19th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

After a short hiatus to line up the next round of podcast guests, we're back with a bang! Episode 11 features Oracle Eloqua power user Maria Wilson, the Manager of Global Marketing Automation at Lexmark. Maria shares the details and output of an "experience audit" [...]

  • Man choosing direction of arrow to walk in: Event Services Module vs Campaign Canvas

Oracle Eloqua Event Services Module vs Campaign Canvas

By |September 14th, 2016|Best Practices, Eloqua, Oracle Marketing Cloud|

For many digital marketers, especially those of us who use Oracle Eloqua, automation is the name of the game. Maximum activity with minimum investment of time. After all, “set it and forget it” options are what make Oracle Eloqua such a powerful tool. I remember [...]

  • Progressive-Porfiling-in-Oracle-Eloqua

Progressive Profiling in Oracle Eloqua

By |August 31st, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

Form abandonment has been a major issue for marketers for decades. They have tried everything from landing page testing, content changes, and call-to-action changes in order to combat abandonment rates. These long-time solutions are fine, but what if there’s a better way? What if you [...]

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Recap of August Oracle Marketing Cloud User Group Event in Boston

By |August 24th, 2016|Eloqua, Oracle Marketing Cloud, User Groups|

Thanks to all who attended this week's Boston Oracle Marketing Cloud user group.  It was great to see some new faces! We recognize that the venue/timing/location was not ideal and are working hard to come up with a new and exciting concept for the next [...]

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Insight into Gaining Insights: Reporting in Oracle Eloqua

By |August 23rd, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

The word ‘data’ has become a buzzword in the modern marketing space. Everyone talks about the importance of data, reporting, and visualizing results, but many of us feel overwhelmed by the sheer magnitude of options. Although we are extremely lucky to be marketers in a [...]

  • Laptop screen in Oracle Eloqua of Custom Objects

Tool Tip: Oracle Eloqua Custom Objects

By |August 18th, 2016|Blog, Eloqua, Oracle Marketing Cloud|

First, the What: Custom Objects serve as a data extension to the standard database entities that are found in Oracle Eloqua: Contacts and Accounts. Custom Objects (also referred to as Custom Data Objects or CDOs) can store bulk data (e.g. purchase history or opportunities) and [...]

  • Inspired Marketing

Inspired Marketing: Eaton’s Christine Woodhouse on Creative Marketing

By |July 25th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, you'll learn the value of thinking outside of the box. Christine Woodhouse, Marketing Communications Manager, shares the work behind Eaton's increased brand recognition and two Oracle Marketing Cloud Markie Awards. With this much success under her belt, you'll want [...]

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Too much of a good thing? 3 methods to avoid over-mailing through Oracle Eloqua

By |July 21st, 2016|Eloqua, Email, Oracle Marketing Cloud|

As an email marketer, you walk a fine line: Remind prospects of your presence and benefits, but don’t make them feel overwhelmed. Although the perfect email frequency is unique to each audience and message, simple steps can help manage your sending schedule and keep leads [...]

  • Inspired Marketing

Inspired Marketing: Laser Spine Institute’s Taylor Duba on Automation and Personalization

By |July 18th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

Planning ahead pays off, especially in the case of Taylor Duba and her marketing team at Laser Spine Institute (LSI). As a Database Marketing Specialist, Taylor has combined her mastery of data management with the power of Oracle Eloqua to automate timely and highly personalized [...]

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The ABCs of A/B Email Testing in Oracle Eloqua

By |July 7th, 2016|Analytics, Eloqua, Marketing|

“To test or not to to test-that is the question.” These words were made famous in William Shakespeare’s Hamlet, and they still ring true today. Okay, maybe not these exact words, but you get the idea. I’ve been in the marketing world for many years [...]

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