• Inspired Marketing Episode 7

Inspired Marketing: Insperity’s Amy Cortez on Lead Management

By |June 27th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, Amy Cortez from Insperity shares how she has learned to love Oracle Eloqua in its purest form. The inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. The results (so [...]

  • External Activities

Tool Tip: Oracle Eloqua External Activities

By |June 8th, 2016|demo blog, Eloqua, Marketing|

First, the What: External Activities in Oracle Eloqua are records of outbound and inbound activity data that are not natively tracked by the platform. Oracle Eloqua will automatically track certain activity that it manages, including: email sends email opens email click-throughs form submissions website visits [...]

  • Campaign Fields

Tool Tip: Oracle Eloqua Campaign Fields

By |June 3rd, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

First, the What: Campaign Fields in Oracle Eloqua are attributes (or if you are into database terminology, meta-data) that can be set to describe or categorize a Campaign’s objective, target audience, status or other relevant pieces of information about a campaign. Every Oracle Eloqua instance [...]

  • Integrating-Multiple-Eloqua-Instances

Important Considerations When Integrating One CRM with Multiple Oracle Eloqua Instances

By |May 25th, 2016|Data, Eloqua, Integration|

It’s not uncommon for companies to have more than one Oracle Eloqua instance. How can that be? That seems odd. Actually, we see it more than you would think. Sometimes, there’s a legitimate business reason for this; an organization has a marketing department that’s divided [...]

  • Raleigh Oracle Marketing Cloud User Group

Recap of Raleigh Oracle Marketing Cloud User Group – May 12, 2016

By |May 19th, 2016|Eloqua, Oracle Marketing Cloud, User Groups|

The Raleigh Oracle Marketing Cloud User Group met on May 12th at the Oracle Morrisville office. Once again, we had strong participation and enjoyed interactive presentations from Markie Finalists and Modern Marketing Experience presenters recapping their 2016 Markie submissions and MME session discussions. We were [...]

  • Salt Lake City Oracle Marketing Cloud User Group

Recap of Salt Lake City Oracle Marketing Cloud User Group – May 19, 2016

By |May 19th, 2016|Blog, Eloqua, Oracle Marketing Cloud, User Groups|

Relationship One has been part of the planning and hosting responsibilities for the Oracle Marketing Cloud User Group in Salt Lake City for a couple of years now. Before May's user group meeting, I had personally only been involved in the invitation and registration process. [...]

  • Inspired Marketing Episode 3

Inspired Marketing: Optum’s Ryan Coats on Running Towards the Fire

By |May 4th, 2016|Eloqua, Integration, Marketing, Oracle Marketing Cloud, Podcast|

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coats from Optum visited the Inspired Marketing podcast to talk about leading his marketing team to receive the “Living our Values Award” from United Health, their parent company. With [...]

  • Inspired Marketing Episode 2

Inspired Marketing: Penton’s Rhonda Wunderlin on Transforming Marketing

By |May 4th, 2016|Eloqua, Integration, Marketing, Oracle Marketing Cloud, Podcast|

If you dream of winning a Markie award someday, Rhonda Wunderlin has some stories for you! Rhonda from Penton stopped by Inspired Marketing to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led [...]

  • Inspired Marketing Episode 1

Inspired Marketing: Lenovo’s Michael Ballard on Mastering the Marketing Tech Stack

By |May 4th, 2016|Eloqua, Marketing, Oracle Marketing Cloud, Podcast|

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspired Marketing to find out! Hear from marketing leader Mike speak to his experience, his successes and his recommendations for managing a superstar [...]

  • Modern Marketing Experience Jackpot

Oracle Modern Marketing Experience: Hit Your Marketing Jackpot

By |April 18th, 2016|Eloqua, Marketing|

Written by Adrian Chang, Director, Customer Programs at Oracle Marketing Cloud A little bit of this town goes a very long way. There should be no fear and loathing during Oracle Modern Marketing Experience as we return to Las Vegas for another adventure. We have spent the better part of the last year gearing up to what will be the biggest marketing event ever led by Oracle Marketing Cloud. This year is focused on helping our customers win — defining how modern marketing works for them so they can deliver a superior experience for their customers. My foray into modern marketing began when I joined a little startup called Eloqua back in 2007. Since then, it has been great to see the conversation change from only automation, to apps, mobile, social, programmatic and digital marketing as part of Oracle. The list below explains why I think this year’s Modern Marketing Experience is sure to win big. […]

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