Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.
Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.
24 Oct 2014
I’ll admit it. When my husband and I purchased our home in 2012, I drove to the closest Barnes & Noble and picked up Home Maintenance for Dummies. We had previously lived in a town house, so a majority of the outside maintenance was managed by the association. The upkeep tasks for the interior might not have received the attention they should have. Our new home offered a fresh start and, with this book, I would become the best homeowner in the neighborhood.
If you’re like me, you will look like this when you learn what’s included in the Oracle Eloqua Fall Release. I’m a marketing geek to the core which means I totally geek-out when Oracle Eloqua pushes out functionality that makes my life (and our customers’ lives) easier. Thankfully, I’m surrounded by marketing geeks at Relationship One. So, when I shared my enthusiasm for the most recent release elements, it was met with other “That is awesome!” reactions.
30 Sep 2014
The September Twin Cities User Group was all about getting the most out of Oracle Marketing Cloud’s analytic’s tool, Insight. It was a packed event – thanks to all that attended and learned:
- Tips for getting the most out of the basic Reporter license
- Shortcuts for creating meaningful dashboards
- An aptitude for the capabilities of the Analyzer license
22 Sep 2014
Do you ever wonder how you can automate manual tasks that still exist inside of your marketing automation platform? Or, if is there a more efficient way to improve data quality? Or, how you can deploy better targeted and more personalized campaigns?
Integrate. Automate. Celebrate. That’s our motto for Relationship One’s AppCloud. Are you wooed yet?
Comprised of feature-enhancing and customizable cloud connectors, cloud widgets, and cloud apps, Relationship One’s AppCloud offerings are built based on what we’ve seen and heard as needs for Oracle Marketing Cloud customers. Our goal with every single app is to elevate the automation capabilities of Oracle Marketing Cloud and save you time. Our apps are easy to setup, easy to run, and easy to manage. An added bonus…with team-sharing included, you never have to worry about an app being inaccessible based on another user setting it up.
A jam-packed user group this month – from the perspective of the number of participants and the amount of content. Thanks to all that attended and discussed the following:
- Updates & Announcements
- Interact 2014 Highlights
- Promo Sampler & SFTP Exporter Apps from Relationship One’s AppCloud
- Customer Spotlight: Cummins – Lead Management
The June Oracle Marketing Cloud user group was awesome! The room was filled with veteran and newbie Eloqua users. The agenda included:
- Updates & Announcements
- ’14 Summer Release Highlights
- Overview of and by Zift Solutions
- Creative Uses for Custom Objects
We finished up with a valuable open discussion around how the group is implementing campaigns and configuring Eloqua in preparation for Canada’s Anti-Spam Legislation. Then, we headed to enjoy a lovely happy hour with one another.
07 Apr 2014
Presentation created by Nick Petersen, Relationship One’s Performance Analytics Practice Director, for Oracle’s Modern Marketing Tour stop in Denver.
From understanding the whole funnel, to calculating return on investment, it is important measure and understand marketing’s impact on incoming business and internal processes. This presentation reviews how marketing departments can measure their contribution, monitor campaign successes, review KPIs, and tell their story using metrics.