• Inspired Marketing Episode 3

Inspired Marketing: Optum’s Ryan Coats on Running Towards the Fire

By |May 4th, 2016|Eloqua, Integration, Marketing, Oracle Marketing Cloud, Podcast|

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum visited the Inspired Marketing podcast to talk about leading his marketing team to receive the “Living our Values Award” from United Health, their parent company. With [...]

  • Inspired Marketing Episode 2

Inspired Marketing: Penton’s Rhonda Wunderlin on Transforming Marketing

By |May 4th, 2016|Eloqua, Integration, Marketing, Oracle Marketing Cloud, Podcast|

If you dream of winning a Markie award someday, Rhonda Wonderlin has some stories for you! Rhonda from Penton stopped by Inspired Marketing to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led [...]

  • Inspired Marketing Episode 1

Inspired Marketing: Lenovo’s Michael Ballard on Mastering the Marketing Tech Stack

By |May 4th, 2016|Eloqua, Marketing, Oracle Marketing Cloud, Podcast|

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspired Marketing to find out! Hear from marketing leader Mike speak to his experience, his successes and his recommendations for managing a superstar [...]

  • Modern Marketing Experience Jackpot

Oracle Modern Marketing Experience: Hit Your Marketing Jackpot

By |April 18th, 2016|Eloqua, Marketing|

Written by Adrian Chang, Director, Customer Programs at Oracle Marketing Cloud A little bit of this town goes a very long way. There should be no fear and loathing during Oracle Modern Marketing Experience as we return to Las Vegas for another adventure. We have spent the better part of the last year gearing up to what will be the biggest marketing event ever led by Oracle Marketing Cloud. This year is focused on helping our customers win — defining how modern marketing works for them so they can deliver a superior experience for their customers. My foray into modern marketing began when I joined a little startup called Eloqua back in 2007. Since then, it has been great to see the conversation change from only automation, to apps, mobile, social, programmatic and digital marketing as part of Oracle. The list below explains why I think this year’s Modern Marketing Experience is sure to win big. […]

Recap of SoCal Oracle Marketing Cloud User Group – March 30, 2016

By |April 4th, 2016|Eloqua, Marketing, User Groups|

The SoCal Oracle Marketing Cloud User Group met on March 30th at the Oracle Irvine office. We are always happy to announce the event was a success and the agenda was full of marketing experts eager to share their insights, conversational attendees, and hard-hitting topics. As always, if there is anything you missed or would like to review, this is the right spot! Here is a full review of the event and any materials presented throughout. […]

Recap of Twin Cities Oracle Marketing Cloud User Group – March 29, 2016

By |March 30th, 2016|Eloqua, Marketing, User Groups|

On a sunny Tuesday afternoon, Twin Cities modern marketers met at Thomson Reuters’ headquarters for a meeting of the minds. Companies represented at this month’s session included Hallmark, Ameripride, Kroll Ontrack, Red Wing Shoes, vRad, Thomson Reuters (of course!) to name a few. Oracle representatives across the OMC product stack also attended and were able to answer questions and lend credibility to the group. Their support in promoting the event was vital to its success. It was the largest attended user group session to date. Twin Cities represent! […]

How Oracle Eloqua Meets the Needs of the Enterprise

By |March 16th, 2016|Blog, Eloqua, Marketing|

I admit it. I’m a little biased, but I truly believe that Oracle Eloqua is the most robust and flexible enterprise marketing automation software out there. Being the leading platform that it is allows me to fulfill my passion for helping marketing organizations get the most out of their technological investments. Over the past several months, I’ve noticed an increased desire from enterprise clients to be more strategic with respect to how their marketing automation platform is deployed and being used. In large companies, it’s not uncommon for there to be different and disparate technology solutions in place across an organization, and they may have similar purposes. One business unit brings in a CRM and a MA (marketing automation) platform. A different business unit goes with different technology. Before you know it, you’ve got several CRMs running and numerous MA platforms all meeting similar business needs. This makes it tricky to get a real sense of all that is going on for outbound/inbound marketing and consumer engagement. […]

5 Considerations When Integrating Oracle Eloqua With Your CRM

By |March 3rd, 2016|Blog, Eloqua, Integration|

Oracle Eloqua is a robust tool for orchestrating your digital marketing activities. The power of the platform is amplified when you have it integrated with  CRM data. Sales data is able to influence marketing decisions, and marketing data helps the sales team do their jobs better. This might seem like a no-brainer, right? Of course you want your CRM and marketing automation platforms integrated! Normally, yes, but it’s not always that simple. Maybe you have some business reasons why you don’t want to integrate. Maybe you don’t have a standard integration so it’s not a simple click to make the two talk. Maybe you can’t get approval. Maybe you are brand new to Oracle Eloqua and you don’t know what integration looks like. Companies have many good reasons for not integrating their CRM and marketing automation platforms. […]

Recap of SoCal Oracle Marketing Cloud User Group – February 24, 2016

By |February 26th, 2016|Blog, Eloqua, User Groups|

SoCal users met up in February at the Oracle office in Irvine. Per usual, the event was filled with good presenters, valuable content, and all-star Oracle Marketing Cloud users. It was great to see some new faces in the crowd amongst the usual suspects. If you’re looking for a recap of the event or to review the presentation materials, you’ve come to the right place. […]

Recap of Raleigh Oracle Marketing Cloud User Group – February 4, 2016

By |February 8th, 2016|Blog, Eloqua, User Groups|

On February 4th, the inaugural Raleigh Oracle Marketing Cloud User Group was held at the Oracle office in Research Triangle Park, NC. Since it was the first meeting of its kind, we were not sure what to expect, but were pleased to see strong attendance from seven different companies in the area, even on a miserably rainy day. Oracle representatives across the OMC product stack attended and were able to answer questions and lend credibility to the group. Their support in promoting the event was vital to its success. We could not have asked for a better launch. […]

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