Connect. Measure. Succeed.

The Blog

It's not just about emailTwo things I really enjoy about my job are:

1) Working with the Oracle Eloqua platform allows for unrivaled flexibility. You can make Eloqua do things that no other marketing automation is capable of. This is great because it allows organizations to really use the platform as the central hub for all marketing activities.

2) I work with a diverse group of clients that cut across industries, product lines, and business practices. This means I get to hear from a lot of really smart marketers on any given day.

One of the things I’ve been hearing a lot as I talk with our clients is the desire to be multi-channel or omni-channel. Savvy marketers have realized that, while elaborate email campaigns are great, there’s more that can be done. How much more effective would your marketing efforts be if you were able to reach people through different mediums and throughout different points of their day? Wouldn’t that improve your chances of closing a deal? Fortunately, Oracle Eloqua can handle so much more than just emailing marketing. It supports integrations with third party applications, with ease.

Read More

Oracle Marketing AppCloud Infographic

Are you one of the 85% of Oracle Marketing Cloud customers that are leveraging the AppCloud? If not, why not? Take the plunge. Elevate your investment in the platform with apps that can increase efficiency, improve your demand generation efforts and quite simply, make you look awesome.


Read More

Twin Cities Oracle Marketing Cloud User GroupWe had a full house at the October user group, including several new faces!

Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.

Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.


Read More

Eloqua MaintenanceI’ll admit it. When my husband and I purchased our home in 2012, I drove to the closest Barnes & Noble and picked up Home Maintenance for Dummies. We had previously lived in a town house, so a majority of the outside maintenance was managed by the association. The upkeep tasks for the interior might not have received the attention they should have. Our new home offered a fresh start and, with this book, I would become the best homeowner in the neighborhood.

I made it through 17 of 388 pages.

Read More

2014 Eloqua Fall Release BlogIf you’re like me, you will look like this when you learn what’s included in the Oracle Eloqua Fall Release. I’m a marketing geek to the core which means I totally geek-out when Oracle Eloqua pushes out functionality that makes my life (and our customers’ lives) easier. Thankfully, I’m surrounded by marketing geeks at Relationship One. So, when I shared my enthusiasm for the most recent release elements, it was met with other “That is awesome!” reactions.

Though they may seem like small changes, here are the features and enhancements that produced the largest geek-out moments, for me.

Read More

The September Twin Cities User Group was all about getting the most out of Oracle Marketing Cloud’s analytic’s tool, Insight. It was a packed event – thanks to all that attended and learned:

  • Tips for getting the most out of the basic Reporter license
  • Shortcuts for creating meaningful dashboards
  • An aptitude for the capabilities of the Analyzer license


Read More

Do you ever wonder how you can automate manual tasks that still exist inside of your marketing automation platform? Or, if is there a more efficient way to improve data quality? Or, how you can deploy better targeted and more personalized campaigns?

Integrate. Automate. Celebrate. That’s our motto for Relationship One’s AppCloud. Are you wooed yet?

Comprised of feature-enhancing and customizable cloud connectors, cloud widgets, and cloud apps, Relationship One’s AppCloud offerings are built based on what we’ve seen and heard as needs for Oracle Marketing Cloud customers. Our goal with every single app is to elevate the automation capabilities of Oracle Marketing Cloud and save you time. Our apps are easy to setup, easy to run, and easy to manage. An added bonus…with team-sharing included, you never have to worry about an app being inaccessible based on another user setting it up.  

Read More

The credit goes to our awesome guest speakers, LookBookHQ and Merrill Corp, for making the Twin Cities Oracle Marketing Cloud User Group highly attended and engaging.


Read More

A jam-packed user group this month – from the perspective of the number of participants and the amount of content. Thanks to all that attended and discussed the following:

  • Updates & Announcements
  • Interact 2014 Highlights
  • Promo Sampler & SFTP Exporter Apps from Relationship One’s AppCloud
  • Customer Spotlight: Cummins – Lead Management


Read More

The June Oracle Marketing Cloud user group was awesome! The room was filled with veteran and newbie Eloqua users. The agenda included:

  • Updates & Announcements
  • ’14 Summer Release Highlights
  • Overview of and by Zift Solutions
  • Creative Uses for Custom Objects

We finished up with a valuable open discussion around how the group is implementing campaigns and configuring Eloqua in preparation for Canada’s Anti-Spam Legislation. Then, we headed to enjoy a lovely happy hour with one another.

Thanks to all who attended for your participation!

Read More


1 2 3
Copyright 2013 Relationship One.