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07 Apr 2014

Measuring Your Marketing Impact

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Presentation created by Nick Petersen, Relationship One’s Performance Analytics Practice Director, for Oracle’s Modern Marketing Tour stop in Denver.

From understanding the whole funnel, to calculating return on investment, it is important measure and understand marketing’s impact on incoming business and internal processes. This presentation reviews how marketing departments can measure their contribution, monitor campaign successes, review KPIs, and tell their story using metrics.

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Cloud Connectors, Cloud Components, and Cloud Feeders, oh my! The March user group was all about the Eloqua AppCloud. Novice AppCloud users attended a 2-hour training session to learn:

  • How Eloqua customers are using apps to build a deeper understanding of their buyers
  • Which apps are helping Eloqua users to reduce manual efforts inside and outside the platform
  • Where to get started and the fundamentals of app configuration

Thanks to all who attended for your participation and great questions!

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The Winter weather could no longer hold us back from getting together! Twin Cities Oracle Marketing Cloud users met on February 25th for an enthusiastic discussion. The agenda included a/an:

  • overview of the ’14 Winter Release
  • presentation by Andy Vevang of Toro highlighting some of the cutting edge things they are doing in Eloqua
  • preview of the Relationship One AppCloud.

As always, we ended the discussion with a rousing round of “Stump The Consultant.”

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Relationship One congratulates all finalist for the 6th Annual Markies, honoring excellence in marketing. We especially want to give a big shout out to our clients:

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Thanks to all that joined the discussion. If you are interested in joining our little get together, we hold the user group at our office the last Tuesday of every month starting at 3:30PM.

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We decided one session just wasn’t enough to start the year off…so we had two users groups in January. Thanks to all that joined the discussion. If you are interested in joining our little get together, we hold the user group at our office the last Tuesday of every month starting at 3:30PM.

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We took a bit of a break at the end of 2011 for our monthly Twin Cities Eloqua User Groups…but we are back. Thanks to all for the great participation. If you are interested in joining our little get together, we hold the user group at our office the last Tuesday of every month starting at 3:30PM.

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We are thrilled to be the social media sponsor at Eloqua Experience 2011. Can’t believe that there are over 1,200 attendees this year. We are launching a number of new services this year including our Revenue Integrator service which helps customers integrate Eloqua with nearly any backend or CRM system.

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Our monthly Twin Cities Eloqua User Groups continue to grow – thanks to all for the great participation. If you are interested in joining our little get together, we hold the user group at our office the last Tuesday of every month starting at 3:30PM.

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Relationship One would like to announce monthly Eloqua power user group meetings held the last Tuesday of the month in our office from 3:30-5:30PM. Each user group session will be a mixture of social time to meet and interact with other local Eloqua power users, best practices presentations, free consulting sessions with our Eloqua certified consultants, and topical breakout sessions.

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