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The Blog

Subscription ManagementRemember when email subscription management was easy? Back in the “good old days” someone was either in or out, subscribed or unsubscribed, opted-in or opted-out. It was black and white. Plus, we were able to more easily manage our database’s preferences in our one marketing tool.

When did so many shades of grey get added to the considerations for managing subscriptions? What changed? A lot!


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Eloqua FanaticHave you been accused of drinking the Oracle Eloqua kool-aid? No judgement here! You are amongst friends at Relationship One. Our team of consultants joke about the geek-out moments we have when we implement a complex solution or receive a ‘like’ to a posting on Topliners.

When does one’s immense adoration for the platform reach an unhealthy level? My personal response is never. But, here are a handful of indicators that, if met, may mean you’ve landed way over the line of the average Eloqua user.

 


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Twin Cities Oracle Marketing Cloud User Group

The Twin Cities Oracle Marketing Cloud users are dedicated! Yet again, and despite the short holiday week, we had a packed room of locals in attendance ready to share, learn and discuss all things marketing automation.

The agenda for November included:

  • an overview of email subscription management with a focus on custom options for Eloqua
  • an explanation and demonstration of the Custom Object Record Selector app available in the Relationship One AppCloud
  • a facilitated discussion around considerations for training new Eloqua users and evangelizing Eloqua within your company


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It's not just about emailTwo things I really enjoy about my job are:

1) Working with the Oracle Eloqua platform allows for unrivaled flexibility. You can make Eloqua do things that no other marketing automation is capable of. This is great because it allows organizations to really use the platform as the central hub for all marketing activities.

2) I work with a diverse group of clients that cut across industries, product lines, and business practices. This means I get to hear from a lot of really smart marketers on any given day.

One of the things I’ve been hearing a lot as I talk with our clients is the desire to be multi-channel or omni-channel. Savvy marketers have realized that, while elaborate email campaigns are great, there’s more that can be done. How much more effective would your marketing efforts be if you were able to reach people through different mediums and throughout different points of their day? Wouldn’t that improve your chances of closing a deal? Fortunately, Oracle Eloqua can handle so much more than just emailing marketing. It supports integrations with third party applications, with ease.

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Oracle Marketing AppCloud Infographic

Are you one of the 85% of Oracle Marketing Cloud customers that are leveraging the AppCloud? If not, why not? Take the plunge. Elevate your investment in the platform with apps that can increase efficiency, improve your demand generation efforts and quite simply, make you look awesome.


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Twin Cities Oracle Marketing Cloud User GroupWe had a full house at the October user group, including several new faces!

Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.

Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.


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Eloqua MaintenanceI’ll admit it. When my husband and I purchased our home in 2012, I drove to the closest Barnes & Noble and picked up Home Maintenance for Dummies. We had previously lived in a town house, so a majority of the outside maintenance was managed by the association. The upkeep tasks for the interior might not have received the attention they should have. Our new home offered a fresh start and, with this book, I would become the best homeowner in the neighborhood.

I made it through 17 of 388 pages.

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2014 Eloqua Fall Release BlogIf you’re like me, you will look like this when you learn what’s included in the Oracle Eloqua Fall Release. I’m a marketing geek to the core which means I totally geek-out when Oracle Eloqua pushes out functionality that makes my life (and our customers’ lives) easier. Thankfully, I’m surrounded by marketing geeks at Relationship One. So, when I shared my enthusiasm for the most recent release elements, it was met with other “That is awesome!” reactions.

Though they may seem like small changes, here are the features and enhancements that produced the largest geek-out moments, for me.

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The September Twin Cities User Group was all about getting the most out of Oracle Marketing Cloud’s analytic’s tool, Insight. It was a packed event – thanks to all that attended and learned:

  • Tips for getting the most out of the basic Reporter license
  • Shortcuts for creating meaningful dashboards
  • An aptitude for the capabilities of the Analyzer license


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Do you ever wonder how you can automate manual tasks that still exist inside of your marketing automation platform? Or, if is there a more efficient way to improve data quality? Or, how you can deploy better targeted and more personalized campaigns?

Integrate. Automate. Celebrate. That’s our motto for Relationship One’s AppCloud. Are you wooed yet?

Comprised of feature-enhancing and customizable cloud connectors, cloud widgets, and cloud apps, Relationship One’s AppCloud offerings are built based on what we’ve seen and heard as needs for Oracle Marketing Cloud customers. Our goal with every single app is to elevate the automation capabilities of Oracle Marketing Cloud and save you time. Our apps are easy to setup, easy to run, and easy to manage. An added bonus…with team-sharing included, you never have to worry about an app being inaccessible based on another user setting it up.  

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