Twin Cities-based Oracle Marketing Cloud customers met at the Relationship One Minneapolis office this week for the bi-monthly user group.
Attendees shared updates and announcements including job opportunities at their respective companies. The user group event continues to be a great opportunity for networking within this tight community. Also discussed were upcoming Oracle Marketing Cloud events including the Modern Marketing Mashup in Minneapolis (we’ll be there!) and the Modern Marketing Experience customer conference in London (we’ll be there, too!).
Carol Mendenhall of Thomson Reuters presented her experience with selecting a solution for optimizing lead capture at events. The Tax and Accounting division at TR does 800+ events annually! Attendees learned how the division’s previous state of anecdotal event attribution will be improved with the roll-out of Relationship One’s Lead Capture App, a free app that submits business card captured data into Eloqua quickly and easily. We look forward to hearing the results, Carol!
Erin Rowles of Relationship One presented tips and tricks for deploying event campaigns in Eloqua. We covered the gamut of executional options including the Campaign Canvas and the Event Module, learning gotchas and inside secrets along the way! Also presented were options for organizing and tracking event attendee data with a demo of External Activities. Activities that are not natively seen by Eloqua (like a contact that attended a demo) can be tracked for use in Eloqua campaign reporting using the External Activities function. In addition, this activity can be passed to CRM as campaign-related data.
The feedback we received on the presenters and content was all positive. We love to hear that! For many, it seemed that the focus on event campaigns was very timely.
I have a secret to share with all you marketing geeks out there…I know where all the cool marketers hang out! I spotted them one day when I was sitting in the back of a packed room full of analytics geeks, data science nerds, tech-savvy project managers, sales executives, and even a CEO or two. What were these marketers here to learn? Why were they here? And how are they so darn cool?
I have the answer! They were participating in a local Tableau User Group. What is Tableau, you ask? It is business intelligence software that is sweeping the analytics world off its feet. All the best marketers gather at these local Tableau User Groups to tackle awesome data challenges, including marketing, sales, and social media analytics.
Listening through multiple use cases, Tableau best practices and expert tips and tricks, these marketers have access to the best and brightest Tableau experts in the room. Everyone who has tried to analyze marketing data has felt overwhelmed: complex data sources, time-consuming manual data merges, searching for insights with pivot tables and archaic excel charts, etc. It can be daunting. This is why marketers turn to Tableau and why the Tableau User Groups exist!
Twin Cities Oracle Marketing Cloud users met in Minneapolis this week to learn about incorporating a tele-qualification strategy in their demand generation and customer retention campaigns. The presentations were followed by a networking happy hour sponsored by OppSource (thanks!).
Attendees heard Mark Galloway, Co-founder and CEO of OppSource, present on best practices for a lead qualification process prior to sales hand-off. An interesting take-away: OppSource’s data shows that a lead is one hundred times more likely to purchase if sales follows up within five minutes of the inquiry. This is when I turned to my business developers in the room and nodded to be sure they knew that I heard that statement. #SLA
Judy Jossi of Slice Consulting and Amy Anderson, Senior Oracle Marketing Cloud Consultant at Relationship One, presented a case study on Red Wing Shoes’ use of tele-qualification in several multi-channel campaigns. Judy was kind enough to share the details of what has worked, what hasn’t worked, and what they’re still testing. “We measure the performance of each tactic but we also use use call data to inform other decisions like PPC and email deploy timeframes,” said Judy, “My motto: test, test, test.” Amy explained how Red Wing Shoes has leveraged the robust capabilities of Oracle Eloqua to automate these ever-green multi-step, multi-team member campaigns.
Another Chicago User Group is officially in the books. Thank you all for who attended, as this was by far our largest (and most active) audience to date.
In addition to general announcements and updates, due to the gap between our quarterly events, we covered, in detail, Oracle Eloqua Release updates for Version 470 and 471, as well as Sales/Apps Versions 2.7-2.9.
Oracle Eloqua’s own Mike MacFarlane, stopped by and presented an updated version of this “Eloqua+: Advanced Tips n’ Tricks” presentation from MME15. This was a definite crowd-pleaser as group got a walkthrough on how to incorporate dynamic content in subject lines, capturing historical lead scores and building a gated form with the progressive profiling cloud component.
It’s been a couple months since the Twin Cities Oracle Marketing Cloud user group has met. We took a brief hiatus with the custom conference, Modern Marketing Experience, being in March but we are back in action!
The addition of a few folks we met at the Modern Marketing MashUp in March and Oracle team members had us at full capacity. We’ll be looking for a new location as the user group grows; a reflection of the thirst for knowledge from the Oracle Marketing Cloud community and the great discussions being had. Speaking of, if you want to review the slides (or check them out for the first time) please do. There is some valuable information that you won’t want to miss.
At this quarter’s Chicago User Group, we peeled back the onion known as Oracle Eloqua to see first-hand what new features, enhancements and fixed issues became available during the recent 469 Release.
Jonathan Macchi from Oracle Eloqua stopped by to share his knowledge on how BlueKai serves up customer and audience data in the cloud to help implement personalized marketing campaigns across channels, delivering better results and higher ROI.
Oracle Eloqua is a pretty flexible tool. For the majority of the time, the functionality that comes out-of-the-box is fine for what you need. But, what do you do when you want a little something extra? You need a little more pizazz. You want something that pops. What do you do?
The Twin Cities Oracle Marketing Cloud users are a fun bunch of people, and January’s User Group only confirmed this. We hosted the event at a local brewery (612Brew) so we could network, socialize and taste some amazing beers. On top of that, we brought in Bob Peterson, Research Director from SiriusDecisions to give a presentation about the research they’ve been doing around Account Based Marketing. It was an evening of Beers, Bob and Best Practices. What’s not to love about that?!
The Twin Cities Oracle Marketing Cloud users are dedicated! Yet again, and despite the short holiday week, we had a packed room of locals in attendance ready to share, learn and discuss all things marketing automation.
The agenda for November included:
- an overview of email subscription management with a focus on custom options for Eloqua
- an explanation and demonstration of the Custom Object Record Selector app available in the Relationship One AppCloud
- a facilitated discussion around considerations for training new Eloqua users and evangelizing Eloqua within your company
We had a full house at the October user group, including several new faces!
Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.
Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.