At this quarter’s Chicago User Group, we peeled back the onion known as Oracle Eloqua to see first-hand what new features, enhancements and fixed issues became available during the recent 469 Release.
Jonathan Macchi from Oracle Eloqua stopped by to share his knowledge on how BlueKai serves up customer and audience data in the cloud to help implement personalized marketing campaigns across channels, delivering better results and higher ROI.
Oracle Eloqua is a pretty flexible tool. For the majority of the time, the functionality that comes out-of-the-box is fine for what you need. But, what do you do when you want a little something extra? You need a little more pizazz. You want something that pops. What do you do?
The Twin Cities Oracle Marketing Cloud users are a fun bunch of people, and January’s User Group only confirmed this. We hosted the event at a local brewery (612Brew) so we could network, socialize and taste some amazing beers. On top of that, we brought in Bob Peterson, Research Director from SiriusDecisions to give a presentation about the research they’ve been doing around Account Based Marketing. It was an evening of Beers, Bob and Best Practices. What’s not to love about that?!
The Twin Cities Oracle Marketing Cloud users are dedicated! Yet again, and despite the short holiday week, we had a packed room of locals in attendance ready to share, learn and discuss all things marketing automation.
The agenda for November included:
- an overview of email subscription management with a focus on custom options for Eloqua
- an explanation and demonstration of the Custom Object Record Selector app available in the Relationship One AppCloud
- a facilitated discussion around considerations for training new Eloqua users and evangelizing Eloqua within your company
We had a full house at the October user group, including several new faces!
Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.
Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.
Impelling. Flashy. Insightful.
These are some of the words used to describe the October Twin Cities Tableau User Group. The theme for this month’s user group was hands-on as speakers gave impelling and interactive stories that kept all in attendance engaged. Thank you to all that attended. We hope that you were able to connect with Tableau enthusiasts and take away actionable insight.
30 Sep 2014
The September Twin Cities User Group was all about getting the most out of Oracle Marketing Cloud’s analytic’s tool, Insight. It was a packed event – thanks to all that attended and learned:
- Tips for getting the most out of the basic Reporter license
- Shortcuts for creating meaningful dashboards
- An aptitude for the capabilities of the Analyzer license
A jam-packed user group this month – from the perspective of the number of participants and the amount of content. Thanks to all that attended and discussed the following:
- Updates & Announcements
- Interact 2014 Highlights
- Promo Sampler & SFTP Exporter Apps from Relationship One’s AppCloud
- Customer Spotlight: Cummins – Lead Management
The June Oracle Marketing Cloud user group was awesome! The room was filled with veteran and newbie Eloqua users. The agenda included:
- Updates & Announcements
- ’14 Summer Release Highlights
- Overview of and by Zift Solutions
- Creative Uses for Custom Objects
We finished up with a valuable open discussion around how the group is implementing campaigns and configuring Eloqua in preparation for Canada’s Anti-Spam Legislation. Then, we headed to enjoy a lovely happy hour with one another.