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The Blog

Eloqua Experience 2013 was the biggest get together of modern marketers yet! At the Relationship One booth, we presented the video loop with announcements of new service and product offerings including our performance analytics solutions, Quosity, our new AppCloud, and enhance Eloqua integration with our Revenue Integrator Cloud solution. If you would like to have a demo of any of our new services or products, please contact us.

Check out Episode 1 of Modern Mark’s Journey to Modern Marketing, to find out how he has introduced a Targeting strategy to reveal the most likely revenue generating opportunities. Focused on using data to build the right prospect profiles to support delivery of messaging based on value and relevance, Modern Mark’s team now has a launch pad for amazingly effective lead routing, scoring, and nurturing efforts.

What metrics matter for marketers? What analysis drives action? This panel at Eloqua Experience 2009 includes Tom Miller, VP Solutions Marketing for ADP, Chris Boorman, CMO of Informatica and Drew Clark, VP Americas Marketing for Cognos, and explores what marketing executives are doing to benchmark and improve marketing effectiveness. Moderated by Eloqua’s Paul Teshima, SVP Customer Strategy & Success.

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In a panel moderated by Roy Young of Marketing Profs, some of today’s top marketing leaders discuss the future. How is the marketing game changing? How do you organize for success? And what do CMOs love most about what they do? Included on the panel: David Milam, CMO and EVP at McAfee; Stuart Itkin, CMO-Corporate Executive Board; John Graff, CMO of National Instruments; and Dario Priolo, CMO of Profiles International.

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In his keynote address at the Eloqua Experience conference, Eloqua CTO and co-founder Steve Woods looks at the big changes in how buyers are buying, and how marketers can understand and reach them. Steve explores social media, marketing analysis and business trends and offers up plenty of stories that illustrate how the marketer’s world has changed.

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Laura Ramos of Forrester Research talks about the enormous pressure marketers face to reach decision-makers, justify spending and deliver high-quality leads to an increasingly dissatisfied sales organization. Laura addresses how marketing organizations must transform themselves. We’ve added the video series below of Laura’s discussion.

 

To learn how Relationship One can help you take your marketing to the next level, please fill out our Contact Us form or give us a call at 763.355.1025.


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