The Eloqua Platform
The Eloqua Platform is Made Up of Four Key Components:
| Contact Management With Eloqua, you can segment and personalizeyour marketing campaigns based on contact lead information, campaign response and Web activity captured within Eloqua – all which will significantly increase your marketing effectiveness.
Lead Management
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Campaign Management Automate, streamline and increase the efficiency of marketing campaigns, from simple emails to complex automated multi-channel marketing campaigns and nurturing programs.
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ELOQUA LITE – Eloqua’s entry level platform that combines personalized email marketing with microsites, forms, web site analytics, and CRM integration.
ELOQUA EXPRESS – Eloqua’s mid-level platform that combines personalized email marketing with PURL-based hypersites, forms, web site analytics, program automation, custom data management, and CRM integration.
ELOQUA TEAM – Eloqua’s full featured multi-channel platform that allows delivery of personalized content across online and offline channels, robust data and reporting tools, multi-system integration and campaigns analysis and reporting.