Looking for a white paper? Take a look below and see if there is something of interest. Be sure to check back from time-to-time for new ones.
Digital Body Language
Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. Learn how you can track this behavior and identify buyers that are “raising their hands” and showing interest in your products and services.
DemandGen Report: The Springboard Effect
Andrew Gaffney, Editor & Publisher of DemandGen Report, shows how innovative companies will emerge stronger after a recession. These organizations are studying the sales and marketing funnel and meticulously pinpointing where improvements in conversion rates can reap the greatest payoff.
Aberdeen Group: Crossing the Chasm with Lead Management
This report, based on lead management and demand generation best practices from 213 organizations, highlights current adoption trends and the pressures driving automated lead management investments.
