The Four Key Components
Contact Management
With Eloqua, you can segment and personalize your marketing campaigns based on contact lead information, campaign response and Web activity captured within Eloqua.
With Eloqua, you can segment and personalize your marketing campaigns based on contact lead information, campaign response and Web activity captured within Eloqua.
- Contact Profiling and Segmentation
- Data Management
- Data Integration
- Preference Management
Lead Management
From simple lead capture and distribution to sophisticated scoring and routing processes, Eloqua provides everything you need to accelerate the lead-to-sales cycle.
From simple lead capture and distribution to sophisticated scoring and routing processes, Eloqua provides everything you need to accelerate the lead-to-sales cycle.
- Lead Assignment
- CRM Integration
- Lead Scoring
- Sales Enablement
Campaign Management
Automate, streamline and increase the efficiency of marketing campaigns, from simple emails to complex automated multi-channel marketing campaigns and nurturing programs.
Automate, streamline and increase the efficiency of marketing campaigns, from simple emails to complex automated multi-channel marketing campaigns and nurturing programs.
- Email Marketing
- Website Forms & Landing Pages
- Event Management
- Campaign Automation
- Lead Nurturing
- Multi-Channel Marketing
Marketing Measurement
Track and measure the performance of your campaigns and understand marketing’s impact on revenue with out-of-the-box and custom campaign reporting and Web site analytics dashboards and reports.
Track and measure the performance of your campaigns and understand marketing’s impact on revenue with out-of-the-box and custom campaign reporting and Web site analytics dashboards and reports.
- Dashboards & Reporting
- Website Analytics
- Campaign Analysis
ELOQUA EXPRESS – Eloqua’s mid-level platform that combines personalized email marketing with PURL-based hypersites, forms, web site analytics, program automation, custom data management, and CRM integration.
ELOQUA TEAM – Eloqua’s full featured multi-channel platform that allows delivery of personalized content across online and offline channels, robust data and reporting tools, multi-system integration and campaigns analysis and reporting.
