Eloqua

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Insight into Gaining Insights: Reporting in Oracle Eloqua

By |August 23rd, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

The word ‘data’ has become a buzzword in the modern marketing space. Everyone talks about the importance of data, reporting, and visualizing results, but many of us feel overwhelmed by the sheer magnitude of options. Although we are extremely lucky to be marketers in a [...]

  • Laptop screen in Oracle Eloqua of Custom Objects

Tool Tip: Oracle Eloqua Custom Objects

By |August 18th, 2016|Blog, Eloqua, Oracle Marketing Cloud|

First, the What: Custom Objects serve as a data extension to the standard database entities that are found in Oracle Eloqua: Contacts and Accounts. Custom Objects (also referred to as Custom Data Objects or CDOs) can store bulk data (e.g. purchase history or opportunities) and [...]

  • Salt Lake City Oracle Marketing Cloud User Group

Lots of Learning at August Salt Lake City Oracle Marketing Cloud User Group

By |August 16th, 2016|Maxymiser, Oracle Marketing Cloud, Uncategorized, User Groups|

Local Oracle Marketing Cloud users piled into a conference room at the Oracle office in Sandy, Utah on August 11th. In summary: ears were open, eyes were focused, and brains were filled with marketing best practices. Beyond the standard announcements, updates and open discussion time, [...]

  • Inspired Marketing Episode 10 Account-Based Marketing

Inspired Marketing: National Instruments’ Joe Quinn on Account-Based Marketing

By |August 8th, 2016|Blog, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, Joe Quinn fuels the fire for account-based marketing (ABM). As the Section Manager for Account-Based Marketing within National Instruments, Joe walks through eight years of effort to fully optimize the prospect journey. From defending against your competition to working [...]

  • Raleigh Oracle Marketing Cloud User Group

Marketing in a Data-Driven World at the Raleigh Oracle Marketing Cloud User Group

By |August 4th, 2016|Blog, Oracle Marketing Cloud, User Groups|

The Raleigh Oracle Marketing Cloud User Group held their quarterly meeting at the offices of Hill, Chesson & Woody on August 3rd. We had a small but interactive group of attendees and enjoyed a lively session surrounding the importance of data within the marketing organization. [...]

  • Oracle Marketing Cloud User Group - Chicago

Chicago Oracle Marketing Cloud Users Heard the Real Deal on Account-Based Marketing

By |August 2nd, 2016|Blog, Oracle Marketing Cloud, User Groups|

Account-Based Marketing (ABM). It’s everywhere. Next to Pokemon Go, it’s generating some of the larger buzz within our industry. However, with this buzz comes the plethora of loose interpretations and vague insights from “experts” looking to get a jump on the hype. White papers, webinars, [...]

Recap of SoCal Oracle Marketing Cloud User Group – February 24, 2016

By |February 26th, 2016|Blog, Eloqua, User Groups|

SoCal users met up in February at the Oracle office in Irvine. Per usual, the event was filled with good presenters, valuable content, and all-star Oracle Marketing Cloud users. It was great to see some new faces in the crowd amongst the usual suspects. If you’re looking for a recap of the event or to review the presentation materials, you’ve come to the right place. […]

Recap of Raleigh Oracle Marketing Cloud User Group – February 4, 2016

By |February 8th, 2016|Blog, Eloqua, User Groups|

On February 4th, the inaugural Raleigh Oracle Marketing Cloud User Group was held at the Oracle office in Research Triangle Park, NC. Since it was the first meeting of its kind, we were not sure what to expect, but were pleased to see strong attendance from seven different companies in the area, even on a miserably rainy day. Oracle representatives across the OMC product stack attended and were able to answer questions and lend credibility to the group. Their support in promoting the event was vital to its success. We could not have asked for a better launch. […]

Recap of Chicago Oracle Marketing Cloud User Group – January 21, 2016

By |January 26th, 2016|Blog, Eloqua, Marketing, User Groups|

New year, same great group and some fresh new faces! The Q1 Chicago User Group met on January 21st at the Morningstar office. It was an informative get-together for attendees packed with an array of updates about the Oracle Eloqua platform and plan out what the year ahead looks like for local user group events. If you weren’t able to attend the event, no worries, we’ve got a recap and a copy of the presentation. Check it out! […]

Oracle’s New Eloqua Data Retention Policy: What Does it Mean For You?

By |January 14th, 2016|Blog, Data, Eloqua|

UPDATE (3.10.2016): Oracle has extended it timeline to export historical marketing activity older than 25-months to July 1, 2016. We first wrote a blog about the implications of the data retention policy changes for Oracle Eloqua when it was initially communicated in January because there seemed to be some confusion over what it is, when it was going to take effect, and how it might impact Oracle Eloqua users. The questions and concerns voiced by customers and partners were heard by Oracle, and we are happy to share that they are delaying the implementation of the new data retention policy in order to give customers more time to export their historical marketing activity data before it’s gone. […]

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