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It's not just about emailTwo things I really enjoy about my job are:

1) Working with the Oracle Eloqua platform allows for unrivaled flexibility. You can make Eloqua do things that no other marketing automation is capable of. This is great because it allows organizations to really use the platform as the central hub for all marketing activities.

2) I work with a diverse group of clients that cut across industries, product lines, and business practices. This means I get to hear from a lot of really smart marketers on any given day.

One of the things I’ve been hearing a lot as I talk with our clients is the desire to be multi-channel or omni-channel. Savvy marketers have realized that, while elaborate email campaigns are great, there’s more that can be done. How much more effective would your marketing efforts be if you were able to reach people through different mediums and throughout different points of their day? Wouldn’t that improve your chances of closing a deal? Fortunately, Oracle Eloqua can handle so much more than just emailing marketing. It supports integrations with third party applications, with ease.

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Twin Cities Oracle Marketing Cloud User GroupWe had a full house at the October user group, including several new faces!

Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.

Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.


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Eloqua MaintenanceI’ll admit it. When my husband and I purchased our home in 2012, I drove to the closest Barnes & Noble and picked up Home Maintenance for Dummies. We had previously lived in a town house, so a majority of the outside maintenance was managed by the association. The upkeep tasks for the interior might not have received the attention they should have. Our new home offered a fresh start and, with this book, I would become the best homeowner in the neighborhood.

I made it through 17 of 388 pages.

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The June Oracle Marketing Cloud user group was awesome! The room was filled with veteran and newbie Eloqua users. The agenda included:

  • Updates & Announcements
  • ’14 Summer Release Highlights
  • Overview of and by Zift Solutions
  • Creative Uses for Custom Objects

We finished up with a valuable open discussion around how the group is implementing campaigns and configuring Eloqua in preparation for Canada’s Anti-Spam Legislation. Then, we headed to enjoy a lovely happy hour with one another.

Thanks to all who attended for your participation!

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Are you undecided about attending Interact 2014? Think no further. Here is a list of reasons to attend this year’s modern marketing conference from July 16-18 in San Francisco!


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What a great group of attendees at the Twin Cities Eloqua User Group! Thanks to all who made it to the September event.

For our September 24, 2013 session, the following topics were covered:

  • Updates and Announcements
  • Campaign Planning & QA Processes
  • Cloud Connector Feature: String Manipulation
  • Cloud Component Feature: Slideshare
  • Put Your Data To Work
  • Get The Most Out Of EE13
  • Ask the Consultants
  • Open Discussion/Social Time


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Thanks to all that joined this month’s Twin Cities Eloqua User Group discussion. We covered the standard topics including the recent Eloqua Summer ’13 release, did a topic focus on responsive design, shared some highlights of the new Relationship One App Cloud, and finished it off with a nice round of “stump the consultants.” If you are interested in joining our little get together, we hold the user group in our training room at our office the last Tuesday of every month starting at 3:30PM.

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Thanks to all that joined our second (and quarterly) training session entitled “Become A Sales Hero & Implement Lead Scoring” where we discussed lead scoring best practices and how to configure the Eloqua lead scoring module. If you are interested in joining our monthly Eloqua user group, we hold the user group at our office the last Tuesday of every month starting at 3:30PM.

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Thanks to all that joined the May Twin Cities Eloqua user group. We covered the standard topics including the recent Eloqua Spring ’13 release, did a product focus on a couple Cloud Components, shared some awesome Eloqua feature ideas, and finished it off with a nice round of “stump the consultants.” If you are interested in joining our little get together, we hold the user group in our training room at our office the last Tuesday of every month starting at 3:30PM.

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Thanks to all that joined the discussion. If you are interested in joining our little get together, we hold the user group at our office the last Tuesday of every month starting at 3:30PM.

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