Recap of SoCal Oracle Marketing Cloud User Group – February 24, 2016

By |February 26th, 2016|Blog, Eloqua, User Groups|

SoCal users met up in February at the Oracle office in Irvine. Per usual, the event was filled with good presenters, valuable content, and all-star Oracle Marketing Cloud users. It was great to see some new faces in the crowd amongst the usual suspects. If you’re looking for a recap of the event or to review the presentation materials, you’ve come to the right place. […]

Recap of Raleigh Oracle Marketing Cloud User Group – February 4, 2016

By |February 8th, 2016|Blog, Eloqua, User Groups|

On February 4th, the inaugural Raleigh Oracle Marketing Cloud User Group was held at the Oracle office in Research Triangle Park, NC. Since it was the first meeting of its kind, we were not sure what to expect, but were pleased to see strong attendance from seven different companies in the area, even on a miserably rainy day. Oracle representatives across the OMC product stack attended and were able to answer questions and lend credibility to the group. Their support in promoting the event was vital to its success. We could not have asked for a better launch. […]

Recap of Chicago Oracle Marketing Cloud User Group – January 21, 2016

By |January 26th, 2016|Blog, Eloqua, Marketing, User Groups|

New year, same great group and some fresh new faces! The Q1 Chicago User Group met on January 21st at the Morningstar office. It was an informative get-together for attendees packed with an array of updates about the Oracle Eloqua platform and plan out what the year ahead looks like for local user group events. If you weren’t able to attend the event, no worries, we’ve got a recap and a copy of the presentation. Check it out! […]

Oracle’s New Eloqua Data Retention Policy: What Does it Mean For You?

By |January 14th, 2016|Blog, Data, Eloqua|

UPDATE (3.10.2016): Oracle has extended it timeline to export historical marketing activity older than 25-months to July 1, 2016. We first wrote a blog about the implications of the data retention policy changes for Oracle Eloqua when it was initially communicated in January because there seemed to be some confusion over what it is, when it was going to take effect, and how it might impact Oracle Eloqua users. The questions and concerns voiced by customers and partners were heard by Oracle, and we are happy to share that they are delaying the implementation of the new data retention policy in order to give customers more time to export their historical marketing activity data before it’s gone. […]

The Dynamics of Eloqua Dynamic Content

By |December 11th, 2015|Eloqua, Marketing|

Oracle Eloqua’s Dynamic Content feature allows for content (images, text, offers, hyperlinks) that is on your landing pages or in your emails to change based on the individual viewing the content. Whether it be their gender, job title, location, or content they have engaged with previously, the individual will see a variation of the asset that is optimized for them. Some of my favorite use cases for Dynamic Content include: Using a different geographical image based on the viewer’s location If you are hosting an event in various locations, provide customers with event information and maps specifically for the event in their area If a person has downloaded a specific thought leadership piece in the past, offer a different one. If your business requires different legal language or logos based on business line in an email footer Awesome, right? It is. We’re talking personalization with great efficiency. But, before you go using Dynamic Content wherever possible, there are a few things to keep in mind to do it successfully. […]

Utah Oracle Marketing Cloud User Group – December 3, 2015

By |December 10th, 2015|Blog, Eloqua, Marketing, User Groups|

Thank you to all who came and participated in last week’s user group. We had some new faces attend and many returning attendees. Along with covering updates and announcements, we had presentations around the subjects of email marketing maturity and deliverability best practices. […]

3 Things to Know About the Deprecation of Eloqua’s Cloud Connectors and Cloud Components

By |December 2nd, 2015|Blog, Eloqua|

Over the past few months, there have been a number of Oracle customer communications about the upcoming decommissioning of Eloqua’s Cloud Connectors and Cloud Components. While we applaud customer notifications about Oracle Eloqua releases and feature changes, the deprecation announcements missed the mark and left most people scratching their heads on what it all means. Don’t worry. We can clear things up. […]

The ABCs of CLR

By |October 2nd, 2015|Analytics, Eloqua, Marketing|

Imagine for a moment that you are browsing your favorite online store. It doesn’t matter if the store is Target or Neiman Marcus; no judgement here. Now, envision yourself finding a few items that you love. You quickly add them to your “shopping cart,” checkout, and eagerly await your virtual receipt with tracking information. Your phone “dings” with a new email message. Yay! You check your order confirmation email only to find the following note: “We can’t guarantee that your purchase will result in your receipt of the expected product.” As unbelievable as that seems, it’s an extreme analogy for how many executives feel about marketing spend. As marketers, we invest money, time, and resources on marketing automation programs with the goal of increasing revenue, customer lifetime value and retention. In many cases, dollars are invested in various demand generation, lead nurturing, and retention efforts without proof of real return. As much as we would love to see the fruits of our labor and report on key metrics, it’s not always clear where to start, or even what is required. We continually hear the term “closed-loop reporting,” and although it sounds like the exact solution to our problem, it remains an elusive target to many. […]

8 To-Dos For New Eloqua Users

By |September 24th, 2015|Blog, Eloqua, Marketing|

If you’re new to Oracle Eloqua, be assured you are in good company. The process of moving to a new system, especially one as robust as Eloqua, can be overwhelming at first, but it gets easier. Marketing automation platforms like Eloqua were developed to increase marketing productivity, create a better customer experience and evaluate your marketing activities. I have been in your particular situation before, and if you like a challenge, you will thrive. Based on my experience, I’ve created a checklist for new users that will help you get on the road to success straight away. […]

Twin Cities Oracle Marketing Cloud User Group – August 25, 2015

By |August 27th, 2015|Blog, Eloqua, User Groups|

Twin Cities-based Oracle Marketing Cloud customers met at the Relationship One Minneapolis office this week for the bi-monthly user group. Attendees shared updates and announcements including job opportunities at their respective companies. The user group event continues to be a great opportunity for networking within this tight community. Also discussed were upcoming Oracle Marketing Cloud events including the Modern Marketing Mashup in Minneapolis (we’ll be there!) and the Modern Marketing Experience customer conference in London (we’ll be there, too!). Carol Mendenhall of Thomson Reuters presented her experience with selecting a solution for optimizing lead capture at events. The Tax and Accounting division at TR does 800+ events annually! Attendees learned how the division’s previous state of anecdotal event attribution will be improved with the roll-out of Relationship One’s Lead Capture App, a free app that submits business card captured data into Eloqua quickly and easily. We look forward to hearing the results, Carol! Erin Rowles of Relationship One presented tips and tricks for deploying event campaigns in Eloqua. We covered the gamut of executional options including the Campaign Canvas and the Event Module, learning gotchas and inside secrets along the way! Also presented were options for organizing and tracking event attendee data with a demo of External Activities. Activities that are not natively seen by Eloqua (like a contact that attended a demo) can be tracked for use in Eloqua campaign reporting using the External Activities function. In addition, this activity can be passed to CRM as campaign-related data. The feedback we received on the presenters and content was all positive. We love to hear that! For many, it seemed that the focus on event campaigns was very timely. […]

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