Eloqua

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Inspired Marketing: Lexmark’s Maria Wilson on Putting the Customer First

By |September 19th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

After a short hiatus to line up the next round of podcast guests, we're back with a bang! Episode 11 features Oracle Eloqua power user Maria Wilson, the Manager of Global Marketing Automation at Lexmark. Maria shares the details and output of an "experience audit" [...]

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Oracle Eloqua Event Services Module vs Campaign Canvas

By |September 14th, 2016|Best Practices, Eloqua, Oracle Marketing Cloud|

For many digital marketers, especially those of us who use Oracle Eloqua, automation is the name of the game. Maximum activity with minimum investment of time. After all, “set it and forget it” options are what make Oracle Eloqua such a powerful tool. I remember [...]

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Seven Ways to Fail at Marketing Automation

By |September 6th, 2016|Best Practices, Marketing, Oracle Marketing Cloud|

Marketing Automation Best Practices. If you’ve been a marketer for any length of time, chances are you’ve come across your fair share of articles, white papers, and webinars on ways to succeed using marketing automation. Many of these are really useful tools in helping to [...]

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Progressive Profiling in Oracle Eloqua

By |August 31st, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

Form abandonment has been a major issue for marketers for decades. They have tried everything from landing page testing, content changes, and call-to-action changes in order to combat abandonment rates. These long-time solutions are fine, but what if there’s a better way? What if you [...]

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Recap of August Oracle Marketing Cloud User Group Event in Boston

By |August 24th, 2016|Eloqua, Oracle Marketing Cloud, User Groups|

Thanks to all who attended this week's Boston Oracle Marketing Cloud user group.  It was great to see some new faces! We recognize that the venue/timing/location was not ideal and are working hard to come up with a new and exciting concept for the next [...]

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Insight into Gaining Insights: Reporting in Oracle Eloqua

By |August 23rd, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

The word ‘data’ has become a buzzword in the modern marketing space. Everyone talks about the importance of data, reporting, and visualizing results, but many of us feel overwhelmed by the sheer magnitude of options. Although we are extremely lucky to be marketers in a [...]

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Tool Tip: Oracle Eloqua Custom Objects

By |August 18th, 2016|Blog, Eloqua, Oracle Marketing Cloud|

First, the What: Custom Objects serve as a data extension to the standard database entities that are found in Oracle Eloqua: Contacts and Accounts. Custom Objects (also referred to as Custom Data Objects or CDOs) can store bulk data (e.g. purchase history or opportunities) and [...]

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Lots of Learning at August Salt Lake City Oracle Marketing Cloud User Group

By |August 16th, 2016|Maxymiser, Oracle Marketing Cloud, Uncategorized, User Groups|

Local Oracle Marketing Cloud users piled into a conference room at the Oracle office in Sandy, Utah on August 11th. In summary: ears were open, eyes were focused, and brains were filled with marketing best practices. Beyond the standard announcements, updates and open discussion time, [...]

  • Inspired Marketing Episode 10 Account-Based Marketing

Inspired Marketing: National Instruments’ Joe Quinn on Account-Based Marketing

By |August 8th, 2016|Blog, Oracle Marketing Cloud, Podcast|

In this episode of Inspired Marketing, Joe Quinn fuels the fire for account-based marketing (ABM). As the Section Manager for Account-Based Marketing within National Instruments, Joe walks through eight years of effort to fully optimize the prospect journey. From defending against your competition to working [...]

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Marketing in a Data-Driven World at the Raleigh Oracle Marketing Cloud User Group

By |August 4th, 2016|Blog, Oracle Marketing Cloud, User Groups|

The Raleigh Oracle Marketing Cloud User Group held their quarterly meeting at the offices of Hill, Chesson & Woody on August 3rd. We had a small but interactive group of attendees and enjoyed a lively session surrounding the importance of data within the marketing organization. [...]

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