Remember when email subscription management was easy? Back in the “good old days” someone was either in or out, subscribed or unsubscribed, opted-in or opted-out. It was black and white. Plus, we were able to more easily manage our database’s preferences in our one marketing tool.
When did so many shades of grey get added to the considerations for managing subscriptions? What changed? A lot!
04 Dec 2014
Have you been accused of drinking the Oracle Eloqua kool-aid? No judgement here! You are amongst friends at Relationship One. Our team of consultants joke about the geek-out moments we have when we implement a complex solution or receive a ‘like’ to a posting on Topliners.
When does one’s immense adoration for the platform reach an unhealthy level? My personal response is never. But, here are a handful of indicators that, if met, may mean you’ve landed way over the line of the average Eloqua user.
The Twin Cities Oracle Marketing Cloud users are dedicated! Yet again, and despite the short holiday week, we had a packed room of locals in attendance ready to share, learn and discuss all things marketing automation.
The agenda for November included:
- an overview of email subscription management with a focus on custom options for Eloqua
- an explanation and demonstration of the Custom Object Record Selector app available in the Relationship One AppCloud
- a facilitated discussion around considerations for training new Eloqua users and evangelizing Eloqua within your company
1) Working with the Oracle Eloqua platform allows for unrivaled flexibility. You can make Eloqua do things that no other marketing automation is capable of. This is great because it allows organizations to really use the platform as the central hub for all marketing activities.
2) I work with a diverse group of clients that cut across industries, product lines, and business practices. This means I get to hear from a lot of really smart marketers on any given day.
One of the things I’ve been hearing a lot as I talk with our clients is the desire to be multi-channel or omni-channel. Savvy marketers have realized that, while elaborate email campaigns are great, there’s more that can be done. How much more effective would your marketing efforts be if you were able to reach people through different mediums and throughout different points of their day? Wouldn’t that improve your chances of closing a deal? Fortunately, Oracle Eloqua can handle so much more than just emailing marketing. It supports integrations with third party applications, with ease.
Mike Bernard, Relationship One’s Oracle Marketing Cloud Practice Director, covered the Fall Release in detail. If you haven’t had a chance to review the Fall Release, check out a summary here: Fall Eloqua Release – Little things make a BIG impact.
Desiree Quinn from Ameripride teamed up with Relationship One’s consultant Teshon Dyer to present Ameripride’s CASL opt-in campaign. The campaign was executed through Eloqua and involved a custom solution for the fulfillment of a download offer. This presentation offered great inspiration and insightful learnings for the marketers in the room.
24 Oct 2014
I’ll admit it. When my husband and I purchased our home in 2012, I drove to the closest Barnes & Noble and picked up Home Maintenance for Dummies. We had previously lived in a town house, so a majority of the outside maintenance was managed by the association. The upkeep tasks for the interior might not have received the attention they should have. Our new home offered a fresh start and, with this book, I would become the best homeowner in the neighborhood.
The June Oracle Marketing Cloud user group was awesome! The room was filled with veteran and newbie Eloqua users. The agenda included:
- Updates & Announcements
- ’14 Summer Release Highlights
- Overview of and by Zift Solutions
- Creative Uses for Custom Objects
We finished up with a valuable open discussion around how the group is implementing campaigns and configuring Eloqua in preparation for Canada’s Anti-Spam Legislation. Then, we headed to enjoy a lovely happy hour with one another.
What a great group of attendees at the Twin Cities Eloqua User Group! Thanks to all who made it to the September event.
For our September 24, 2013 session, the following topics were covered:
- Updates and Announcements
- Campaign Planning & QA Processes
- Cloud Connector Feature: String Manipulation
- Cloud Component Feature: Slideshare
- Put Your Data To Work
- Get The Most Out Of EE13
- Ask the Consultants
- Open Discussion/Social Time
31 Jul 2013
Thanks to all that joined this month’s Twin Cities Eloqua User Group discussion. We covered the standard topics including the recent Eloqua Summer ’13 release, did a topic focus on responsive design, shared some highlights of the new Relationship One App Cloud, and finished it off with a nice round of “stump the consultants.” If you are interested in joining our little get together, we hold the user group in our training room at our office the last Tuesday of every month starting at 3:30PM.