• Inspired-Marketing-Logo-Advocacy-Marketing-Episode-13

Inspired Marketing: MongoDB’s Francesca Krihely on Advocacy Marketing

By |October 19th, 2016|Content, Eloqua, Podcast|

Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. In this episode of Inspired Marketing, Francesca shares how MongoDB uses an advocacy marketing strategy to ideate, create and distribute content. In [...]

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Tool Tip: Oracle Eloqua Program Canvas

By |October 14th, 2016|Eloqua, Oracle Marketing Cloud|

As an Oracle Marketing Cloud Consultant, I have become all too familiar with Eloqua’s Program Builder over the past few years. Want to push your leads through a data standardization process? Use Program Builder. What if I want to create a custom lead scoring model? [...]

  • Group-of-people-in-front-of-Oracle-Eloqua-banner

Make the Most of Your Oracle Eloqua Resources

By |October 5th, 2016|Best Practices, Eloqua, User Groups|

It’s 5 o’clock on Friday and you’ve run into an Oracle Eloqua issue. You need a quick answer, but you don’t know where to turn. How can you get a resolution in the quickest amount of time? It’s Tuesday afternoon, and you’re building a complex [...]

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Inspired Marketing: Experian’s Shane Sponagle Goes Global With Oracle Eloqua

By |October 3rd, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. Even more impressive, he's done it with process and governance finesse. In episode 12 of Inspired Marketing, Shane shares how his team defined the Experian way of [...]

  • User Group Twin Cities

Roadmap Run-through at the Twin Cities Oracle Marketing Cloud User Group

By |September 29th, 2016|Eloqua, Oracle Marketing Cloud, User Groups|

Twin Cities-based Oracle Marketing Cloud power users held a Fall meeting at The Toro Company on September 27th. It was the largest event yet, with a diverse representation of companies and roles. This group has been growing strong for the past six years. We enjoy [...]

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Inspired Marketing: Lexmark’s Maria Wilson on Putting the Customer First

By |September 19th, 2016|Eloqua, Oracle Marketing Cloud, Podcast|

After a short hiatus to line up the next round of podcast guests, we're back with a bang! Episode 11 features Oracle Eloqua power user Maria Wilson, the Manager of Global Marketing Automation at Lexmark. Maria shares the details and output of an "experience audit" [...]

  • Man choosing direction of arrow to walk in: Event Services Module vs Campaign Canvas

Oracle Eloqua Event Services Module vs Campaign Canvas

By |September 14th, 2016|Best Practices, Eloqua, Oracle Marketing Cloud|

For many digital marketers, especially those of us who use Oracle Eloqua, automation is the name of the game. Maximum activity with minimum investment of time. After all, “set it and forget it” options are what make Oracle Eloqua such a powerful tool. I remember [...]

  • Girl holding hand against forehead in dismay

Seven Ways to Fail at Marketing Automation

By |September 6th, 2016|Best Practices, Marketing, Oracle Marketing Cloud|

Marketing Automation Best Practices. If you’ve been a marketer for any length of time, chances are you’ve come across your fair share of articles, white papers, and webinars on ways to succeed using marketing automation. Many of these are really useful tools in helping to [...]

  • Progressive-Porfiling-in-Oracle-Eloqua

Progressive Profiling in Oracle Eloqua

By |August 31st, 2016|Eloqua, Marketing, Oracle Marketing Cloud|

Form abandonment has been a major issue for marketers for decades. They have tried everything from landing page testing, content changes, and call-to-action changes in order to combat abandonment rates. These long-time solutions are fine, but what if there’s a better way? What if you [...]

  • Photo of Massachusetts State

Recap of August Oracle Marketing Cloud User Group Event in Boston

By |August 24th, 2016|Eloqua, Oracle Marketing Cloud, User Groups|

Thanks to all who attended this week's Boston Oracle Marketing Cloud user group.  It was great to see some new faces! We recognize that the venue/timing/location was not ideal and are working hard to come up with a new and exciting concept for the next [...]

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