05 Jan 2015
I love this time of year. Not only do I get to celebrate the holidays with family and friends, it’s also the time when everyone is making Top 10 lists of things that happened throughout the year and giving their prognostications about what they think the future entails. I love reading the summaries of the things I may have missed and checking out the predictions of forward-thinking people.
Reading through all the great year-end commentary got me thinking, “There should be some sort of award handed out to the people who predict trends that actually come to fruition.” After awhile, I think we would see several people touting multi-year wins and others remaining noticeably devoid of recognition. Let’s be honest. Anyone can spout off some predictions. It takes true forward thinking to be able to see into the future and actually get it right.
Perhaps an award already exists for these list-building visionaries, but what I do know is that, when it comes to marketing, there are awards for people who are visionaries in their field: The Markie Awards.