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Hot off the press.
Inspired Marketing: AT&T’s Sangeeta Nayak on How to Plan for Setbacks as You Prepare for Success
Sangeeta Nayak is a former MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T’s leads with Eloqua. She shares her journey, her results, and [...]
Is MarkIT the new SMarketing? The Rise of Marketing and IT Collaboration
The alignment of Sales and Marketing has been a focal point of B2B Marketing for years. As Marketing automation gained traction over the last decade, so did the notion of “SMarketing,” otherwise known as the [...]
CDP Assessment: 3 Proven Strategies to Evaluate a CDP
As the need to drive enhanced customer experiences accelerates, it becomes imperative for marketers to utilize data points across the customer’s journey. This includes online behaviors, purchases, profile information, offline interactions, and a slew of [...]