Artificial intelligence (AI) has been pushing its way into the marketing scene for the past few years, using customer data and machine learning to anticipate customer needs and improve their experience. In email marketing, AI has the ability to remove a lot of guesswork, helping [...]
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Marketers are currently scrambling to decide how to email during a crisis. Should we send more? Should we send less? Can I email my entire database? These are all valid questions that many of us are trying to answer in these unprecedented times. Relationship One [...]
Almost every company will incorporate email into their marketing plan. What that plan looks like will differ based on your business and audience as well as the email service provider you are using. Every ESP brings its own challenges and set of expectations for use, [...]
Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the [...]
The pressure for email programs to perform at an even higher level year over year has never been greater. Shareholders and C-suite executives continue to put pressure on their organizations to deliver, and in turn, email marketers are constantly looking for smarter solutions, better results [...]
If you are interested in using personalization in your campaigns but not sure how to get started, we’ll walk through some of the basics that are key in personalizing your campaigns in Eloqua. In email marketing the mantra we hear (and say) continuously is “Right [...]
Congratulations! You’ve either moved into a new role at a new company and inherited an existing list or you’ve successfully built up your email list using multiple acquisition sources and turned it into a profit-driving machine. Or maybe you’re just killing time before lunch and [...]
The definition of marketing is centered about three core elements: The Right Audience The Right Message The Right Time In my experience, since the introduction of email marketing and email marketing automation, the email medium itself has been at risk of losing integrity with the [...]
The most comprehensive consumer data privacy law in the United States – the California Consumer Privacy Act (CCPA) – will go into effect on Jan. 1, 2020. But marketers in every state, and in other countries as well, must get up to speed now so they understand [...]
5 Data Points That You Already Have That You Are Not Effectively Using in Email Marketing. #3 Will Probably Surprise You
1. Geo-location/Time Zone– Use the person’s address to determine what time to send emails and what campaigns to send. Most email marketers have a platform for sending email campaigns. Those platforms offer various functions that center around the timing of when you send an email, normally [...]