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As marketing grows and changes with advances in technology there is an expectation that the analytics and reporting mechanisms that go along with them will as well. While all marketing automation platforms continue to include standard business intelligence reporting options, many are starting to introduce [...]
You’ve been tasked with figuring out if your team’s emails have been performing well. And you know your metrics: the standards like open rate, clickthrough rate, conversion rate, etc. But you’re staring at the Responsys home page and you’re not sure where to go. Or [...]
Are you feeling limited by the columns available for reporting? Do you want to report on groups of products, regions, or sales levels but your data is not categorized accordingly? Bins in Insight allow you to easily create custom groups. For example, if you have [...]
First, I hope all of you are staying safe in today’s climate. There have been numerous changes in our industry that have resulted in higher bounceback rates, fluctuating open rates, and so on. Like all areas of Marketing, Reporting & Analytics need to adapt to [...]
There is no doubt that Data or Data (I know you pronounced it two different ways) is at the forefront of every marketing and sales plan. What results did we drive from our previous efforts? How can we improve based on the numbers? There may [...]
One of the primary benefits of using Eloqua is the ability to track some online activities and behaviors, and use the associated information in Segmentation, decisioning, reporting, and Lead Scoring. However, there can be many other activities, both online and offline that Eloqua does not [...]
In today’s data-driven landscape, more and more marketing teams are refining their reporting efforts and making strides towards data domination! In fact, you’ve probably already gained vast marketing reporting knowledge while reading Melissa’s Insight into Gaining Insights: Reporting in Oracle Eloqua blog. Melissa did a [...]
The word ‘data’ has become a buzzword in the modern marketing space. Everyone talks about the importance of data, reporting, and visualizing results, but many of us feel overwhelmed by the sheer magnitude of options. Although we are extremely lucky to be marketers in a [...]
Every marketer we knows wishes they had more time to dive into their data to inform their decisions. Our performance analysts can quickly alleviate that pressure with campaign recaps and insightful trends using Maxymiser's native reporting tool and other analytics resource so that you can [...]
You've executed your campaign, but are they working? Do you know which prospects are converting and which might need some additional love? We will help you to measure your revenue impact, understand what's working and want isn't, build models to help guide your success, and [...]
