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Hot off the press.
3 Trends to Watch in Account-Based Marketing
It’s hard to believe that account-based marketing (ABM) has existed for roughly twenty years. On one hand, it seems like it’s been around forever. On the other hand, it seems like a relatively new concept [...]
Inspired Marketing: AT&T’s Sangeeta Nayak on How to Plan for Setbacks as You Prepare for Success
Sangeeta Nayak is a former MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T’s leads with Eloqua. She shares her journey, her results, and [...]
Is MarkIT the new SMarketing? The Rise of Marketing and IT Collaboration
The alignment of Sales and Marketing has been a focal point of B2B Marketing for years. As Marketing automation gained traction over the last decade, so did the notion of “SMarketing,” otherwise known as the [...]