Personalization Manager For Oracle Eloqua
With the Personalization Manager app for Eloqua, you can personalize Eloqua emails, landing pages, and real-time data exports using data from one or many Custom Object records. Here are just a few examples:
- Send order or shipping confirmation messages that include a dynamic table personalized using data from multiple Custom Object rows
- Create an Eloqua landing page that includes data from one or multiple Custom Object records, like an order summary or year-end activity report
- Export mapped Custom Object data, individual records or multi-row data, from an Eloqua canvas in real-time or on a defined schedule for external channels like telemarketing, display advertising, etc.
- Create householding campaigns that let you personalize communications for each “shared” or “household” Custom Object record that is linked to the same email address
- Send event confirmation emails providing a summary of registered sessions, stored as Custom Object records, and link to a confirmation landing page
Basically, with this app, you can personalize Eloqua emails or landing pages and create data exports using data from one or many Custom Object records.
How It Works
The Personalization Manager app gives you complete control to target the desired Contacts with personalized communications via Email, Landing Pages, or SFTP export based on the criteria rules and grouping logic you set.
Sample Use Cases
Order Confirmation Email
I want to create an order confirmation email personalized with order data stored in multiple Custom Object records.Hyper-Personalization Made Easy
Whether you want to create an order confirmation, abandon cart email, a shipping notification, or any other type of summary email using data stored within one or more Custom Object rows, we’ve got you covered.
With the Personalization Manager app, you can personalize content using a specified record or group data across multiple Custom Object records to create a dynamic summary table, list, or content block.
Householding/Shared Email Address
I have multiple people that are sharing an email address and want to personalize down to the individual level.Multiple Identity Magic
Oh yes, householding…shared email…different name but same email address. If you store individual profile records in an Eloqua Custom Object, be it household or company team members, and link them to a single email address, this app is definitely for you.
With the Personalization Manager app, you can send separate, completely personalized emails to each unique individual all in the same Eloqua campaign.
Event Registration
I’m managing my event and session registration within Eloqua and I need to provide an event registration email with my event and session details.Session Summaries in Seconds
Using the Personalization Manager app, you can create an email (and companion landing page) showing event details, payment information, session details or any other data stored in one or more Custom Object event record.
Multi-Channel Orchestrations
As part of my campaign orchestration, I need to create an export of Custom Object records mapped to an Eloqua Contact for my telemarketing, social media, and display advertising activities.Export One, Export Some, Export All
The Personalization Manager’s SFTP Exporter App lets you specify which mapped Customer Object records would be exported from Eloqua to an SFTP server as a CSV file including Eloqua Custom Object, contact, campaign (campaign canvas only) fields, static values, and links/PURLs.
Summary Landing Page
I need to create an Eloqua landing page that includes data stored in multiple Eloqua Custom Object records, including general account information and a dynamic summary table.One…Two…Three…Or More
Let’s face it, Eloqua Custom Object field merges can sometimes be, well, limiting. With the Personalization Manager App, you can personalize Eloqua landing pages (oh, and did we also mention emails) using data stored in one or more Eloqua Custom Object records. And, you get the flexibility to use a single record value or create dynamic tables, lists, or content blocks using data from multiple records.
Account Notifications
I need to create an email and landing page that summarizes all of the product agreements that are up for renewal.Power Up With Roll-ups
With the Personalization Manager app, you can send a single email (and a link to a companion call to action landing page) that summarizes a list of products, agreements, warranties, or any other revenue-generating elements in a single email.
Want to get a little more specific? With the roll-up and grouping tools, you can sub-group records together like product types, renewal month, departments, you name it.
Value Props
There are many reasons Personalization Manager is the right solution to personalize your Eloqua emails, landing pages and data exports using Eloqua Custom Object data. Here are just a few.