Inspired Marketing: Cisco’s Jeanne Quinn and Kelsi Doran on Digitizing the Customer Experience

Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create [...]

Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey

Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth.  “Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting [...]

By | 2019-05-01T15:11:21+00:00 May 1st, 2019|Advocacy, Customer Experience, Sales|0 Comments