Guest Blogger

About Guest Blogger

We love tapping into our network of marketing geeks outside of the Relationship One walls! On occasion we invite industry experts/friends to share their point of view on a particular topic that our readers are interested in. The requirements for a guest blogger: strong experience, clear voice, and original thinking. We love having them stop by and hope you love their posts just as much!

Social Selling: How Your Sales to Marketing Ratio Impacts Results

By | 2020-09-21T19:16:52+00:00 October 7th, 2020|Content, Content Marketing|

Social selling—the process of leveraging social media to form deeper relationships and generate sales—is in a state of rapid growth. However, research from CSO Insights suggests that world-class organizations are two years ahead of the pack when it comes to implementing social selling strategies and achieving success. Another thing that [...]

Email Logistics in Crisis Management

By | 2020-09-08T12:08:20+00:00 September 16th, 2020|Email Marketing|

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must [...]

Data Hygiene: More Important Than Ever

By | 2020-06-08T16:46:25+00:00 June 17th, 2020|Data Management|

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront [...]