About Kim Amato

Kim Amato has been in the Technical Community for over 20 years in areas of IT, training and project management. She moved into the Oracle Marketing Cloud arena when Oracle purchased Eloqua several years ago and joined Relationship One in May 2016. Her motto has always been, “I may not know everything, but I will try to learn anything”. She hopes to teach readers and loves to learn, so please comment!

Preparing for Your Integration

By | 2020-02-06T19:40:11+00:00 February 24th, 2020|Data, Integration, Plan|

Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]

Basics of IP Warming

By | 2020-01-14T16:29:45+00:00 October 28th, 2019|Do, Eloqua, Email Marketing|

You may not hear conversations in the breakrooms about “IP Warming” or “IP Warm Up”, but if you are a marketer sending emails on a dedicated IP address, you will need to become familiar with the process. When an IP address is new, no one [...]

Tool Tip: Oracle Eloqua Templates (Part 1)

By | 2018-06-29T13:47:59+00:00 October 6th, 2017|Do, Eloqua|

First, the What: Oracle Eloqua offers several different templates right out of the box. A template is a preconfigured asset, ready for you to use.  You will find templates for emails, landing pages, campaigns and forms. You also have the option to create your own [...]