About Laura Marty

Laura Marty is a former writer and copy editor who found her way to the wonderful world of Marketing Automation in 2013. Among her favorite activities are building things, solving problems and explaining stuff, so she’s pretty excited that they’re all part of her daily work with Eloqua! On the weekends you can find her reading (she’s happy to recommend a good book), baking (she makes pretty fantastic chocolate frosting), or catching up on TV shows (please don’t tell her what happened on the latest “Game of Thrones” episode).

Design the best naming convention and foldering structure

By | 2020-01-14T16:27:27+00:00 November 25th, 2019|Build, Center of Excellence, Marketing|

Good digital marketing demands an assortment of tasks: content creation, campaign timing, audience definition, meaningful metrics – the list goes on and on. With all those responsibilities, it’s easy to overlook a simple but significant contributor: a consistent naming convention. Most marketing technology stacks leverage [...]

Oracle Eloqua Segmentation

By | 2019-07-25T16:11:21+00:00 July 31st, 2019|Eloqua, Marketing, Uncategorized|

Oracle Eloqua‘s segmentation functionality allows marketers to target audiences based on behavior, personal data, or company information. Once a segment is in place, it can be leveraged to define campaign membership, reporting, and even scheduled data exports. Learning the ins and outs of segmentation can [...]

Integrating Oracle Eloqua and Microsoft Dynamics

By | 2018-06-29T13:48:43+00:00 September 22nd, 2017|Build, Eloqua, Integration, Microsoft Dynamics CRM, Oracle Marketing Cloud|

Oracle Eloqua can integrate with any number of CRM programs or databases. The nature of the integration depends on the native connections available and a client’s unique needs. We’ve integrated Oracle Eloqua instances with hundreds of CRMs, a process that often calls for custom solutions. [...]