Melissa Santos

About Melissa Santos

Melissa Santos is not only a marketing technology ninja, she also leads the strategic services practice here at Relationship One. Melissa has worked in the marketing world for nearly 20 years, and has spent her career focused on marketing automation, lead management, and marketing strategy. When she is not geeking out, you will find her enjoying time with her three kids, pushing it at the gym, volunteering, or cheering on her sports teams.

Turning Transactions into Revenue

By | 2020-06-12T18:44:15+00:00 June 19th, 2020|Oracle Marketing Cloud|

Leveraging Synergy between your Commerce and Marketing Automation Platforms Marketers have a lot to consider when planning commerce marketing initiatives. In today’s shopping environment, customers expect fully connected experiences, personalized recommendations, and offers that matter to them. For marketer’s to make this a reality, we [...]

Are You Ready for CCPA?

By | 2019-03-18T16:16:26+00:00 March 18th, 2019|Email Marketing, News|

Like many marketers, you may still be recovering from GDPR. Perhaps you are still implementing new rules, regulations, and procedures to ensure your compliance. If you’re among a select few, you’re finally feeling comfortable with your privacy governance. No matter where you sit in the [...]

A Simplified Way to Assess Your Modern Marketing Maturity

By | 2018-12-10T17:40:27+00:00 December 10th, 2018|Analytics, Customer Experience, Marketing|

Modern marketing assessments come in lots of varieties. There are many angles to take when reviewing your marketing efforts, especially within the digital marketing world. However, one thing that is universal is the approach. Typically, you’ll evaluate your business across different categories, which culminates in [...]