Advocacy

Customer-Powered Product Development: How to Create Better Products & Increase Demand

By | 2019-07-09T17:45:54+00:00 July 24th, 2019|Advocacy, Customer Experience, Uncategorized|

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that [...]

7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered

By | 2019-06-12T18:51:34+00:00 June 26th, 2019|Advocacy, Customer Experience, Uncategorized|

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities [...]

Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey

By | 2019-05-01T15:11:21+00:00 May 1st, 2019|Advocacy, Customer Experience, Sales|

Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth.  “Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting [...]