Analytics that Matter

By | 2020-09-15T16:47:55+00:00 September 18th, 2020|Analytics, Marketing|

Analytics seems to have a different meaning depending on person, place, and context. That’s not necessarily a bad thing. Having multiple viewpoints lets us develop a bigger picture, and it opens our minds to new possibilities and paradigms. At the same time, it’s easy to [...]

Reporting in Today’s World

By | 2020-04-16T15:24:29+00:00 April 13th, 2020|Analytics, Data|

First, I hope all of you are staying safe in today’s climate. There have been numerous changes in our industry that have resulted in higher bounceback rates, fluctuating open rates, and so on. Like all areas of Marketing, Reporting & Analytics need to adapt to [...]

A Simplified Way to Assess Your Modern Marketing Maturity

By | 2018-12-10T17:40:27+00:00 December 10th, 2018|Analytics, Customer Experience, Marketing|

Modern marketing assessments come in lots of varieties. There are many angles to take when reviewing your marketing efforts, especially within the digital marketing world. However, one thing that is universal is the approach. Typically, you’ll evaluate your business across different categories, which culminates in [...]

Back to Basics: Conduct a Systems Check on your Marketing Automation Platform

By | 2018-06-29T13:28:06+00:00 February 23rd, 2018|Analytics, Build, Oracle Marketing Cloud|

Your house is only as strong as it’s foundation. Same holds true for your marketing automation platform. Returning back to basics allows one to put on their digital structural engineer hat to ensure their platform’s foundation will support envisioned MarTech expansion. Although the marketing automation [...]