B2C

Marketing in a Mobile World

By | 2020-07-16T19:32:38+00:00 July 24th, 2020|B2B, B2C, Marketing|

Technology has changed everything. It has changed how we consume media, how we interact with one another, and how we consume goods and services. Over the years, our clunky mobile bricks (otherwise known as cell phones) transformed into smart devices with cameras that now manage [...]

eBook: Orchestrating Omni-Channel Conversations

By | 2017-10-25T02:39:39+00:00 September 8th, 2017|B2C, eBook, Oracle Marketing Cloud|

Digital Experience Management Through Marketing: Orchestrating Omni-Channel Conversations with Abderdeen, Oracle Marketing Cloud and Relationship One   These days, everyone knows people use multiple mediums for shopping, researching products, and communicating with friends and colleagues. Marketers have responded to this behavior by using a variety [...]