Integration Use Cases

By | 2020-08-14T15:22:25+00:00 August 17th, 2020|Build, Integration|

Are you doing the “Batch and Blast” dance or the “Spreadsheet mambo?” Do you have data in several platforms or events happening where data is not fully captured? Are you using a perfectly configured CRM system to export data and load it manually into your [...]

Keeping the Shadows at Bay

By | 2020-03-17T21:20:06+00:00 March 23rd, 2020|Build, Data|

Quick security check to keep out hackers and limit access to personal data I don’t need to tell you that data is valuable. It is central to all we do in targeting, personalization, qualifying leads, and reporting. With anything that is precious, we have an [...]

Campaign Strategy Best Practices

By | 2020-01-24T17:47:37+00:00 February 3rd, 2020|Build, Marketing|

Campaigns are at the core of marketing automation tools and knowing how to effectively execute a campaign is crucial, due to the impact it can have on your audience. Marketers create campaigns that allow their customers and prospects to follow a dynamic and personalized journey. [...]