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Keeping the Shadows at Bay

By | 2020-03-17T21:20:06+00:00 March 23rd, 2020|Build, Data|

Quick security check to keep out hackers and limit access to personal data I don’t need to tell you that data is valuable. It is central to all we do in targeting, personalization, qualifying leads, and reporting. With anything that is precious, we have an [...]

Campaign Strategy Best Practices

By | 2020-01-24T17:47:37+00:00 February 3rd, 2020|Build, Marketing|

Campaigns are at the core of marketing automation tools and knowing how to effectively execute a campaign is crucial, due to the impact it can have on your audience. Marketers create campaigns that allow their customers and prospects to follow a dynamic and personalized journey. [...]

Design the best naming convention and foldering structure

By | 2020-01-14T16:27:27+00:00 November 25th, 2019|Build, Center of Excellence, Marketing|

Good digital marketing demands an assortment of tasks: content creation, campaign timing, audience definition, meaningful metrics – the list goes on and on. With all those responsibilities, it’s easy to overlook a simple but significant contributor: a consistent naming convention. Most marketing technology stacks leverage [...]