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Design the best naming convention and foldering structure

By | 2020-01-14T16:27:27+00:00 November 25th, 2019|Build, Center of Excellence, Marketing|

Good digital marketing demands an assortment of tasks: content creation, campaign timing, audience definition, meaningful metrics – the list goes on and on. With all those responsibilities, it’s easy to overlook a simple but significant contributor: a consistent naming convention. Most marketing technology stacks leverage [...]

Advanced Ways to Run Segmentation

By | 2019-08-23T15:28:12+00:00 August 28th, 2019|Build, Eloqua, MarTech|

Building segments in Oracle Eloqua is similar to stacking blocks to complete an architectural masterpiece. Leveraging multiple filters within a segment helps marketers hone in on the who associated to the target audience for their marketing campaigns. Segments are also a great way to pull [...]