Delivering customized content across channels has become the gold standard for modern marketers. Achieving this, however, is very complex given the number of touch points a customer has with a brand. Multiple digital channels, offline or in-person activity, and sales interactions all need to be [...]
As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of the content being delivered, or its ROI, we [...]
You've just spent tons of time and money on creating the perfect asset. Now you must exert just as much energy to get visitors to submit your form. It’s not enough to just pop a form on a website, cross your fingers, and hope your [...]
You put a lot of time, thought, and careful planning into creating your email campaigns. Now that you’ve gone through the hard work of getting eyes on your page, how do you get them to keep reading and engage with your content? Below are 4 [...]
It’s that time of year again – spring cleaning season – and now is the perfect time to begin reviewing the strategy, content, and checklists behind your content marketing efforts. Content marketing is an essential way for your brand to deliver its message. To keep [...]
In a crowded marketplace, attention is your currency: the market changes rapidly and if you fail to quickly engage your audience, the opportunity may well be lost forever. Content marketing is all about providing value to your potential consumers that will lead to a profitable [...]
Social selling—the process of leveraging social media to form deeper relationships and generate sales—is in a state of rapid growth. However, research from CSO Insights suggests that world-class organizations are two years ahead of the pack when it comes to implementing social selling strategies and achieving success. Another thing that [...]
The internet is a vast and crowded place: if you wait for the right people to stumble across your content, it will sit there gathering dust instead of helping you attract and convert leads. That's why channel strategy is a critical part of your content marketing [...]
If you were to compile a comprehensive list of a content marketer’s greatest fears, having your team go rogue with content (whether that’s writing their own or sharing random pieces from the depths of your blog) is up there with the scariest. You always want [...]
Most companies these days have a blog on their website. It’s an expectation and a necessity if your goal is inbound traffic. But what good is all that traffic if you aren’t converting it into leads? The uncomfortable truth is that the vast majority of [...]
