Data Hygiene: More Important Than Ever

By | 2020-06-08T16:46:25+00:00 June 17th, 2020|Data Management|

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront [...]

Data Governance as We Enter a New Decade

By | 2020-06-01T13:40:28+00:00 June 1st, 2020|Data Governance|

More and more marketers are beginning to understand not only what data governance is, but also why it’s important. This understanding, and the subsequent implementation of new data governance processes, allows data governance to become an integral part of the day-to-day business operations within an [...]

Reporting in Today’s World

By | 2020-04-16T15:24:29+00:00 April 13th, 2020|Analytics, Data|

First, I hope all of you are staying safe in today’s climate. There have been numerous changes in our industry that have resulted in higher bounceback rates, fluctuating open rates, and so on. Like all areas of Marketing, Reporting & Analytics need to adapt to [...]

Keeping the Shadows at Bay

By | 2020-03-17T21:20:06+00:00 March 23rd, 2020|Build, Data|

Quick security check to keep out hackers and limit access to personal data I don’t need to tell you that data is valuable. It is central to all we do in targeting, personalization, qualifying leads, and reporting. With anything that is precious, we have an [...]