eBook: A Marketing Geek’s Guide to Reviewing and Optimizing Oracle Eloqua Integrations

By | 2020-03-17T15:12:41+00:00 March 18th, 2020|Content Marketing, eBook, Eloqua, Integration|

A Marketing Geek’s Guide to Reviewing and Optimizing Oracle Eloqua Integrations We previously walked you through planning your Oracle Eloqua integrations, and now we’re back to help you review and optimize. That’s right, the modern marketing masters can also make your integration management effortless, efficient [...]

Preparing for Your Integration

By | 2020-02-06T19:40:11+00:00 February 24th, 2020|Data, Integration, Plan|

Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]

The Best Way to QA Your Integration

By | 2019-04-29T15:02:16+00:00 April 29th, 2019|Integration, MarTech|

As marketers in today’s world of technical tool abundance, we often find ourselves devising new and exciting technical solutions. It’s imperative to push the bounds of your technical systems to keep up with elevated customer experience expectations and the expectations of your C-suite. With that [...]

Campaign Integration: Configuration Options and Key Considerations

By | 2019-10-21T15:05:23+00:00 June 22nd, 2018|Build, Eloqua, Integration, Oracle Marketing Cloud|

Campaign integration is the sending and receiving of campaign information between Oracle Eloqua and your CRM. Often confused with Closed Loop Reporting (“CLR”), campaign integration can have its own configuration with or without full CLR.  With a few updates to your Oracle Eloqua instance it’s [...]