Gainsight’s CEO On Why You Must Invest More In Customer Success

By | 2018-06-13T14:01:03+00:00 June 13th, 2018|Advocate, Customer Experience, Marketing|

Every company knows that keeping customers happy leads to higher retention rates and up-sell opportunities. Increasing customer loyalty often falls on the customer success team. However, many brands don’t realize the value this department has to build long-term growth. Creating an amazing experience often turns customers [...]

How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement To 58%

By | 2018-06-06T15:12:26+00:00 June 6th, 2018|Advocacy, Advocate, Marketing|

As an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful. We’re very lucky to have established a large, global community of Cisco certified professionals who are passionate about our products and lifelong learning since we launched our [...]

Study: Advocate Marketing Helps Brands Get 17.5X More Reviews

By | 2018-05-30T14:25:47+00:00 May 30th, 2018|Advocacy, Advocate, Marketing|

Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions [...]