Predictive

Does Your CMO Have The Necessary Tools To Perfect The Customer Experience?

By | 2018-11-30T22:36:13+00:00 December 5th, 2018|Customer Experience, Marketing, Predictive|

The customer experience (CX) drives success or failure in retail, but who should claim responsibility for something so important? In most organizations, it’s the marketing department, according to research from Gartner. Marketers control the lion’s share of the CX budget. On top of that, the marketing [...]