Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey

By | 2019-05-01T15:11:21+00:00 May 1st, 2019|Advocacy, Customer Experience, Sales|

Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth.  “Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting [...]

4 Simple Steps to Start Lead Scoring

By | 2019-04-08T14:55:03+00:00 April 8th, 2019|Marketing, Sales|

Imagine this: You’re the marketing manager for a mid-market or enterprise-level business, and you’re facing the daunting task of presenting the results of your team’s lead generation efforts for the past year. What tool in your marketing arsenal will best prepare you? You guessed it: [...]

Inspired Marketing: Lenovo’s Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage

By | 2018-09-10T14:16:52+00:00 September 10th, 2018|Eloqua, Podcast, Sales|

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and [...]