MarTech

Don’t Let Your Assets Manage You

By | 2020-08-18T14:16:22+00:00 August 21st, 2020|MarTech, Plan|

When you are in the business of digital marketing, inbound marketing, and revenue marketing, it’s easy for your assets and intellectual property to get out of hand. You may start with only a handful of assets, but as your company and marketing grow, the content [...]

Advanced Ways to Run Segmentation

By | 2019-08-23T15:28:12+00:00 August 28th, 2019|Build, Eloqua, MarTech|

Building segments in Oracle Eloqua is similar to stacking blocks to complete an architectural masterpiece. Leveraging multiple filters within a segment helps marketers hone in on the who associated to the target audience for their marketing campaigns. Segments are also a great way to pull [...]

The Best Way to QA Your Integration

By | 2019-04-29T15:02:16+00:00 April 29th, 2019|Integration, MarTech|

As marketers in today’s world of technical tool abundance, we often find ourselves devising new and exciting technical solutions. It’s imperative to push the bounds of your technical systems to keep up with elevated customer experience expectations and the expectations of your C-suite. With that [...]