After PerkinElmer went through multiple acquisitions, their marketing team was left with a surplus of marketing platforms and a lack of understanding for most of them. Richard Flaherty, Global Director of Marketing Technology and Analytics, recognized a need to trim the marketing stack and automate processes for saved time and money.
Once Oracle Eloqua was introduced to the team, PerkinElmer’s marketing stack was reduced to the essentials. These essentials helped automate 99% of campaign efforts, allowing the marketing team to focus time into lead nurturing strategy. More time and more money for new efforts led to massive successes!