How Email Deliverability Knowledge Can Make A Positive Change in Your Business Growth

How Email Deliverability Knowledge Can Make A Positive Change in Your Business Growth

I’d like to think that our mission here at Inbox Pros is very similar to a previous job I had at UPS. We’re both in the delivery and customer success business. Before I worked at UPS, I was just an everyday consumer buying products from different websites with the simple click of a button. It went somewhere into cyberspace and a few days later I’d have my package. I didn’t think twice about what happened between the time I placed my order and the time my package was delivered. That is, until I worked at UPS loading delivery trucks. I got an inside look at what it takes to make mail delivery possible. It made me aware that each person behind the scenes was part of a deliverability team striving for proper delivery from sender to recipient.

The concept between emails being delivered and mail being delivered is essentially the same. The only direct difference is that one is tangible and we experience it first hand when our mail doesn’t arrive or it comes late. Similarly, if we as marketers are sending out mass marketing emails and they aren’t being delivered to our intended audience, then we see no results. Thus, experiencing the negative effects from an email and business standpoint.

Because there is more than just hitting the “Send” button and and your email being delivered (hopefully!), we created the World’s First Email Deliverability Certification Class to educate marketers on what goes into making email marketing a success and getting your emails into the inbox. More emails in the inbox means more money for your company. Deliverability is not something that is taught in school, nor something most people see every day.

For those who are fortunate to learn of such a class and were concurrently experiencing email deliverability issues, they took advantage of the opportunity to let us help them. From learning email best practices, email authentication, what constitutes “spammy” content in emails, to a multitude of other key components of email deliverability, we placed this knowledge in front of them. This has allowed them to stay on top of email trends and be conscientious of what kind of content they were sending out.

Here are a few testimonials from some of our recent deliverability class attendees. We offer virtual deliverability classes monthly and you can sign up here.

  • “I will say that these two classes are incredibly helpful! I walked away with actionable items that I have already begun to implement. Specifically, DMARC reporting and the text to image ratio and the overall size of emails. I have started optimizing all the images we use in emails to be smaller than 30k. This class turned email headers and DMARC reports from gibberish to meaningful insight into our email performance. The instructors were extremely knowledgeable and helpful.“

-Franklin Bear, Dallas Deliverability Certification Class

  • “Inbox Pros’ amazing Email Certification Class for Deliverability has enabled our team to step-up our game to stay on top of the most advance deliverability tools and knowledge to ensure the maximum placement to inboxes at all times; despite the constant threats of new spam traps, changes to ISP’s, CAN-SPAM laws etc. They use your live data to clarify your opportunities, which I feel is an especially nice touch in explaining the details of the dynamics of your sender reputation to assist you with inbox placement. They are simply a world-class organization with impeccable Deliverability knowledge and panache.”

-Asher Amiel, Sr. Email Technical Support Analyst at RentPath

  • “Today, what impressed me the most was how digestible the content was. There are a lot of little pieces that are missed that play a large role in effective email marketing. Learning those things here will help improve the state of deliverability in my organization.”-Anonymous, Dallas Deliverability Certification
  • “Zack’s ability to articulate his immense knowledge in a sincere and lucid manner. I certainly felt empowered by the course.”-Tony N., Deliverability Certified

Author: Chris Arrendale, InboxPros
This article was originally posted by InboxPros. To view the original, click here.

By | 2018-05-02T14:51:50+00:00 May 2nd, 2018|Email Marketing|0 Comments

About the Author:

We love tapping into our network of marketing geeks outside of the Relationship One walls! On occasion we invite industry experts/friends to share their point of view on a particular topic that our readers are interested in. The requirements for a guest blogger: strong experience, clear voice, and original thinking. We love having them stop by and hope you love their posts just as much!

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