In this episode of Inspired Marketing, Joe Quinn fuels the fire for account-based marketing (ABM). As the Section Manager for Account-Based Marketing within National Instruments, Joe walks through eight years of effort to fully optimize the prospect journey. From defending against your competition to working with the speed of your customers and team members, Joe will convince you to invest in an account-based marketing strategy.
Hear Joe’s story and get inspired to:
- Define prospects with an account-based approach
- Extend ABM to include up-sell and cross-sell
- Take the time to strategize, analyze and optimize
- Learn from your customers
- Value and leverage industry best practices
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
If you’re interested in sharing your own success story on Inspired Marketing, email us at firstname.lastname@example.org.