Inspired Marketing: National Instruments’ Joe Quinn on Account-Based Marketing

Inspired Marketing: National Instruments’ Joe Quinn on Account-Based Marketing

Joe QuinnIn this episode of Inspired Marketing, Joe Quinn fuels the fire for account-based marketing (ABM). As the Section Manager for Account-Based Marketing within National Instruments, Joe walks through eight years of effort to fully optimize the prospect journey. From defending against your competition to working with the speed of your customers and team members, Joe will convince you to invest in an account-based marketing strategy.

Hear Joe’s story and get inspired to:

  • Define prospects with an account-based approach
  • Extend ABM to include up-sell and cross-sell
  • Take the time to strategize, analyze and optimize
  • Learn from your customers
  • Value and leverage industry best practices

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
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If you’re interested in sharing your own success story on Inspired Marketing, email us at

By | 2018-06-29T14:11:04+00:00 August 8th, 2016|Customer Stories, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.

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