Inspired Marketing: Chicago Bear’s Elaine Delos Reyes on Developing Fans of your Brand

Inspired Marketing: Chicago Bear’s Elaine Delos Reyes on Developing Fans of your Brand

Marketing for a professional sports team. Dream job, right? You may know the Chicago Bears as having some of the most spirited fans in the NFL, but it’s what’s behind the scenes that fuels the pride for their team. Hear how Elaine Delos Reyes, the Director of Fan Marketing for the Chicago Bears, uses marketing automation to engage and inspire fans.

Be inspired to:
  • Create an emotional connection with your prospects (fans)
  • Increase engagement through multiple data points
  • Stay the course to score impactful wins
  • Love your iPhone a little more

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on Twitter, LinkedIn, or email us at

If you’re interested in sharing your own success story on Inspired Marketing, email us at

By | 2018-06-29T14:13:16+00:00 May 16th, 2016|Customer Stories, Marketing, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.

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