Inspired Marketing: Cognex’s Kris Gormley on Developing a Lead Scoring System

Inspired Marketing: Cognex’s Kris Gormley on Developing a Lead Scoring System

What is lead scoring, and why is it important to a company’s success? That’s a great question – one that Kris Gormley of Cognex had to answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement lead scoring to improve sales efficiency led to a nearly complete program with signs of long-term success. Learn more about her journey!

Tune In and Get Inspired to:

  • Find someone to “own it”
  • Train your team to be self-sufficient
  • Build personas for continued development
  • Bring in a strong partner for easy success
  • Relive some March Madness excitement

Key Takeaways:

 [:40] Who is Kris, and what does she do for Cognex?
 [1:55] What roadblocks were the sales team at Cognex running into with their leads?
 [2:50] How did the project get started?
 [4:00] Kris shares the steps to get this lead scoring project underway.
 [6:30] What would Kris do differently, knowing what she knows now?
 [8:04] What’s next for Kris?
 [10:32] What inspires Kris?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

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By | 2019-04-15T16:39:14+00:00 April 15th, 2019|Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.

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