Inspired Marketing: Dow Jones’ Hannah Kranich on Bringing More Intelligence in Lead Scoring

Inspired Marketing: Dow Jones’ Hannah Kranich on Bringing More Intelligence in Lead Scoring

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

Tune in and Get Inspired to:

  • Identifying the right customer and when its the right time to contact them.
  • Aligning sales & marketing and, in turn, seeing a lift in your efforts.
  • Developing enrichment attributes.
  • Getting clean data out of your ecosystem.
  • Setting specific targets to each business line. Why them and why now.

Key Takeaways:

[0:50] Who is Hannah and what does she do for Dow Jones?
[1:50] What problem was Hannah initially trying to solve when it comes to their lead scoring algorithm?
[2:50] What results has Hannah seen so far with the project?
[7:15] Knowing what Hannah knows now, what would she do differently?
[12:15] Dow Jones has a pretty lean team and technology allows them to be efficient and to scale.
[13:45] What’s next for Hannah?
[16:00] What inspires Hannah?

Quick Links

Hannah Kranich on LinkedIn
Dow Jones

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

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By | 2020-07-30T15:16:13+00:00 July 29th, 2020|Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.

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