Inspired Marketing: HomeAway’s Angela Vega on Program Management Strategy

Inspired Marketing: HomeAway’s Angela Vega on Program Management Strategy

When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That’s when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation.

Tune in and Get Inspired to:

  • Stop reinventing the wheel
  • Master using content buckets
  • Win your customers back
  • Look for bright spots
  • Have technology enable your strategy

Key Takeaways:

 [:50] Who is Angela and what does she do for HomeAway?
 [2:15] What was Angela trying to solve for with this program management project?
 [5:55] What results has Angela seen so far?
 [9:15] Through this project, Angela has been able to get a consistent program management strategy going.
 [14:10] How did Angela get started on this project?
 [18:30] What key steps did Angela take that helped move the project along?
 [21:20] What would Angela do differently knowing what she knows now?
 [25:20] Angela shares some wins she’s had along the way.
 [28:45] What’s next for Angela?
 [30:25] What inspires Angela?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2019-01-21T17:57:53+00:00 January 21st, 2019|Center of Excellence, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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