Inspired Marketing: Ingram Micro’s Kyle Nakayama on Training In-House on Oracle Eloqua

While working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram’s previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do the work “in-house.” In this episode, learn about the challenges and achievements Kyle experienced while educating his team on all things Ingram Micro and Oracle Eloqua.

Tune in and Get Inspired to:

Define your organization’s goals
Learn to identify strengths in new cultures
Uncover and leverage in-house resources
Determine which agencies are essential
Make Oracle Eloqua a global standard

Key Takeaways:

[:45] Who is Kyle and what does he do for Ingram?[5:40] What was Kyle originally trying to solve by starting this in-house project?[11:35] Kyle had to teach his team, located in Mumbai, India, over the phone how to use and understand Eloqua.[16:50] Because there’s a 12-hour time difference, it’s important that the team in India have some autonomy and make decisions without depending on the U.S. team too much. This was a bit difficult to do in the beginning.[19:45] How does Kyle measure the success of this program?[23:40] There’s still a long way to go. Eloqua is finally the global standard; however, Ingram’s CRM system still needs integration and work.[24:35] The Indian team is now helping train Ingram’s UK, Netherlands, Belgium, Singapore, and Philippines teams.[25:25] What were some of the hardest parts of this project, and what would Kyle do differently if he had to start over?[35:50] What tools and apps does Kyle use on a daily basis?[37:55] What inspires Kyle?

Quick Links:

Kyle on LinkedIn
Ingram Micro

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

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If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

About the Author: Scott Ingram

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.