Inspired Marketing: Insperity’s Amy Cortez on Lead Management

Inspired Marketing: Insperity’s Amy Cortez on Lead Management

Amy CortezIn this episode of Inspired Marketing, Amy Cortez from Insperity shares how she has learned to love Oracle Eloqua in its purest form. The inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from “batch and blast” thinking. The results (so far): nine ongoing lead nurturing campaigns, a tremendous increase in conversion rates and marketing-generated revenue, a Markie nomination for best lead management program, and many, many lessons.

Listen to Insperity’s journey and get inspired to:

  • Develop engaging content that spans the funnel
  • Go beyond your gut and have the tools in place to measure effectiveness
  • Test, monitor and change (with patience)
  • Solicit sales input and buy-in
  • Appreciate the little wins


The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2018-06-29T14:12:22+00:00 June 27th, 2016|Customer Stories, Eloqua, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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