Planning ahead pays off, especially in the case of Taylor Duba and her marketing team at Laser Spine Institute (LSI). As a Database Marketing Specialist, Taylor has combined her mastery of data management with the power of Oracle Eloqua to automate timely and highly personalized campaigns. In episode 8 of Inspired Marketing, Taylor walks us through the set up of LSI’s complex data structure, which ultimately enabled the healthcare organization to increase patient engagement.
Listen up and get inspired to:
- Be a trustworthy source for content
- Put in the upfront time it takes to maximize automation
- Set up a data model that makes sense for your business
- Monitor the frequency of your email touches
- Test, test, test
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
If you’re interested in sharing your own success story on Inspired Marketing, email us at email@example.com.