Inspired Marketing: Laser Spine Institute’s Taylor Duba on Automation and Personalization

Inspired Marketing: Laser Spine Institute’s Taylor Duba on Automation and Personalization

Taylor DubaPlanning ahead pays off, especially in the case of Taylor Duba and her marketing team at Laser Spine Institute (LSI). As a Database Marketing Specialist, Taylor has combined her mastery of data management with the power of Oracle Eloqua to automate timely and highly personalized campaigns. In episode 8 of Inspired Marketing, Taylor walks us through the set up of LSI’s complex data structure, which ultimately enabled the healthcare organization to increase patient engagement.

Listen up and get inspired to:

  • Be a trustworthy source for content
  • Put in the upfront time it takes to maximize automation
  • Set up a data model that makes sense for your business
  • Monitor the frequency of your email touches
  • Test, test, test

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
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If you’re interested in sharing your own success story on Inspired Marketing, email us at

By | 2018-06-29T14:11:59+00:00 July 18th, 2016|Customer Stories, Eloqua, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.

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