When Lenovo’s Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn’t give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Oracle Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing.
Tune In and Get Inspired to:
- Dedicate team members to data
- Develop a marketing process until you see results
- Customize your consumer content
- Get Sales leadership on board with Marketing initiatives
- Pour some coffee and shake up some margaritas
[:55] Who is Ashley and what does she do at Lenovo DCG?
[1:45] What are some of the initiatives Ashley is most excited about?
[2:35] What kinds of results has Ashley seen so far with the introduction of Oracle Eloqua?
[3:25] Ashley explains how she got started on this project.
[4:05] What have been some of the important steps Ashley has taken along the way?
[6:05] Ashley shares the different types of challenges she has run into with the adoption of this new tool in the company.
[8:35] What’s next for Ashley?
[8:55] What inspires Ashley?
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
If you’re interested in sharing your own success story on Inspired Marketing, email us at firstname.lastname@example.org.