Inspired Marketing: Lexmark’s Maria Wilson on the CRM Migration Process

Inspired Marketing: Lexmark’s Maria Wilson on the CRM Migration Process

We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team’s CRM migration process. She shares how transferring their CRM data from Salesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That’s inspiring!

Tune in and Get Inspired To:

  • Focus on your bottom line
  • Simplify your systems
  • Take your time to set up programs properly
  • Have a seamless onboarding process
  • Lead an efficient and economic team

Key Takeaways:

[1:00] Maria will be diving into her CRM migration process!
 [1:45] Who is Maria and what does she do for Lexmark?
 [3:25] What problem was Maria trying to solve by transferring over her CRM system?
 [4:25] How did this process start?
 [9:15] What would Maria do differently, knowing what she knows now?
 [10:35] What truly comes down to a migration process is not just moving things from point A to B, but actually making sure the data is clean and correct.
 [12:25] This project should have been a three-year project but the team was able to complete it in 10 months.
 [13:15] What kinds of results has Maria seen so far?
 [15:30] What have been some of Maria’s biggest takeaways from this project?
 [18:35] What’s next for Maria?
 [20:35] Maria shares why she loves Microsoft Teams.
 [22:35] What inspires Maria?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, <LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2019-01-07T16:37:04+00:00 January 7th, 2019|Microsoft Dynamics CRM, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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