Inspired Marketing: Mountain America Credit Union’s Joy Horrocks on Member-based Marketing

Inspired Marketing: Mountain America Credit Union’s Joy Horrocks on Member-based Marketing

Joy HorrocksThere’s no doubt that Mountain America Credit Union deserved their nomination for a 2016 Markie Award for Best Integrated Consumer Marketing Program. Learn why in this episode featuring AVP of Marketing Operations and ultimate data-driven marketer, Joy Horrocks. Joy shares details of the acclaimed campaign and other initiatives that support MACU members to achieve their financial dreams. Don’t miss out on this seasoned marketer’s thoughtful advice on what often seems to be a daunting concept: marketing automation.

Be inspired to:
  • Place your audience first
  • Provide messaging that resonates using refined segmentation
  • Integrate your internal frontline into your campaigns
  • Take an idea and put the right minds behind it

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on , LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2018-06-29T14:13:01+00:00 June 2nd, 2016|Customer Stories, Marketing, Oracle Marketing Cloud, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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