Inspired Marketing: PwC’s Paul Dunay on Creating Account-Based Marketing Reports

Inspired Marketing: PwC’s Paul Dunay on Creating Account-Based Marketing Reports

Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask – what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave them a deeper look into important accounts. It’s possible for your team too, with help from Oracle Eloqua. Listen up!

Pop in your headphones and get inspired to:

  • Accelerate your path to ROI with an account-based approach
  • Identify key themes within client accounts
  • Utilize Oracle Eloqua Profiler
  • Find out who is really consuming your content
  • Value your Center of Excellence

Key Takeaways:

[:50] Who is Paul, and what does he do at PwC?
[2:00] Paul started an account-based report for PwC. What is that exactly, and why did Paul incorporate it into the company?
[4:55] Paul explains why it’s not that easy to create an account-based report in marketing automation.
[7:15] How is this report being used in the business today?
[10:15] Getting the attention of your customer is incredibly difficult these days. It’s no secret our customers are bombarded.
[12:15] How was Paul able to get an ROI on this report?
[13:35] How did Paul begin to develop this project? What were some of the key steps?
[15:45] What would have Paul done differently?
[17:05] What kind of tools did Paul use to make this report a success?
[18:40] What’s next for Paul and PwC?
[21:50] What types of apps can Paul not live without?
[23:35] What inspires Paul?

Quick Links:

The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

If you liked what you heard in this episode, we’d love to hear about it! Comment below, send us a shout-out on
Twitter, LinkedIn, or email us at getinspired@relationshipone.com.

If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.

By | 2018-06-29T13:50:34+00:00 September 5th, 2017|ABM, Customer Stories, Eloqua, Podcast|0 Comments

About the Author:

Scott Ingram is no stranger to marketing technology! He's been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval.


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