Intelligent Content, ABM, and Happy Hour at the Chicago User Group
A huge thank you to all who registered and attended the August Oracle Marketing Cloud user group in Chicago yesterday afternoon. Hosted at Morningstar, Inc, the room was full of local modern marketing gurus ready to hear insights from industry experts. To kick off the event, Morningstar gave an introduction featuring session highlights, upcoming events and more.
Rachel Goffinet of Movable Ink was up next presenting on the importance of intelligent content. She shared her team’s own story on how they use personalization to make a stronger impact with the content they release.
Up next was Shannon Zumbaugh of Covance, sharing her knowledge of ABM. Shannon shared her team’s challenges and wins and inspired everyone in the room to evaluate their sales and marketing tactics.
We can’t forget to mention Jessica Fewless of Demandbase presenting as well. She focused on how every organization could use account-based marketing in 2018 to make big sales wins. Just in time to start Q4 planning! Thanks for presenting Jessica.
Calling this event a success wouldn’t do it justice! Thanks to our wonderful presenters and an awesome networking happy hour sponsored by Movable Ink. Stay tuned for details on the next Chicago user group event, coming up on November 2nd.
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