It was a bittersweet afternoon in Chicago yesterday as the last user group event of 2017 took place at JLL offices. With the amazing presentations that took place, we could not have imagined a better way to wrap up this year of learning! Thank you to all who attended and a big thanks to our presenters for taking the time to share your expertise.
The event’s fearless leader, Kim Dazey of Morningstar, started off with a general overview of the agenda and some key OMC highlights. See what she had to share here:
Presenting first was Jason Jue from Triblio. Jason presented at our Boston OMC user group and was such a hit that we brought him over to Chicago! He explored three Account-Based Marketing models and what these can do for your marketing/sales relationship and lead management. Check out some of Triblio’s case studies for more ABM insights!
Ryan Wilson and Mary Ellen Cheeseman of LinkedIn finished off our user group with an overview of LinkedIn Business Solutions for Oracle Eloqua. A presentation many in the room were eager to hear, they focused on the integration between the two platforms and the benefits that modern marketers can expect. Check it out here:
We appreciate everyone’s attendance and participation yesterday. Thank you for another wonderful year of learning and networking!
We are planning to host the next Chicago user group on February 8th, 2018. Stay tuned for details!
If you are interested in a specific topic or would like to host a future User Group – Email us!
If you currently aren’t receiving user group invites for your area and would like to – Sign up or refer a friend here!