On April 13, 2017, the OMC User Group was hosted by the Lenovo Commercial Marketing team in their beautiful Customer Center. Nearly 20 of the smartest marketers in the Triangle gathered to share information and hear about the importance of video data to your marketing efforts. The event kicked off with announcements and a review of the upcoming Oracle Eloqua release information.
Next up was Matt Childs from Brightcove. He delivered a thought-provoking presentation journaling a hypothetical user journey from social interaction to converted customer and advocate. He then followed with real-world success stories of companies who were able to validate the influence of video marketing with attributable ROI and significant revenue gains.
The meeting adjourned after a lively discussion around video and networking with participants. We look forward to future opportunities for networking, learning, and collectively growing our OMC knowledge. Stay tuned for details about the next event, coming up in mid-summer!
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Related Links & Upcoming Events:
- Modern Customer Experience 2017
- Discount Code for MME17 Registration: DSP_Relationship